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The 3 marketing tips agencies won’t want to share, but we will!
Marketing tips are essential for staying visible, especially in a crowded market like construction and building products. If you’re not actively putting your business in front of the right audience, you risk being overlooked when potential customers are ready to act. Let’s dive into three marketing strategies that can make a significant difference for manufacturers and suppliers in 2025.
1. Stay visible with consistent social media
Being visible online is more important than ever. Social media is the perfect tool to keep your brand in front of potential clients, even when they aren’t ready to purchase yet. Consistent posting helps keep your brand in the mix when decision-making time comes.
The trick isn’t to post endlessly, but to post predictably. Regular updates keep you on the radar of your audience, whether that’s through showcasing new projects, behind-the-scenes insights, or offering helpful industry tips.
For construction and fenestration businesses, focus on content that reinforces your industry knowledge and the reliability of your products or services. Think of it as a way to stay connected without being overbearing.
2. Local pages drive local customers
When potential customers search for services or products in their area, they expect to find relevant, local information. That’s why location-specific pages on your website can be powerful. But it’s not just about swapping the location name on generic pages; it’s about creating real value for the reader. A well-structured location page tells the visitor exactly how you serve their area and provides useful information about your projects in that region.
These pages should highlight:
- Your projects in that area
- Local regulations or requirements
- Contact details and relevant services for that location
This kind of content helps improve your local SEO and ensures your business ranks when people search for services in their region.
3. Build your community presence
Building trust locally can be more impactful than any ad campaign. Helping your local community not only strengthens your reputation, but it can also create valuable links to your website and brand mentions that support SEO. Whether it’s offering products to help renovate a community centre, sponsoring a local event, or collaborating with local charities, these actions show that your business cares and is invested in the area.
By offering support to local organisations, you can also gain exposure through their networks. For example, a local charity might feature your business in their newsletter or on their website, linking back to your site, which gives you credibility and boosts your search rankings.
Putting these tips into action
These three marketing strategies work together to create a stronger, more recognisable brand. Consistent social media helps keep you top of mind, local pages make you more relevant to potential customers, and community involvement builds the trust that encourages people to choose your services.
For construction and building product suppliers, each of these tactics should be part of an ongoing marketing strategy, not just a quick fix. When done right, they help your business become a go-to source for your products and services, whether your customers are searching online or hearing about you through local networks.
Next steps to keep growth moving
If you’re looking to refine your marketing strategy and get more from these tactics, we’re here to help. At Purplex, we specialise in helping construction, fenestration, and building product businesses improve visibility, drive local engagement, and build lasting trust with their target audience.
Want marketing tips applied to your business, not generic advice?
If you sell windows, doors, roofline, glass, sealed units, conservatories or wider building materials, your buyers research for weeks. Your marketing has to show up at the right moments. Talk to us via our contact page, call 01934 808132, or email grow@purplexmarketing.com. We can support you with marketing consultancy, web design, e-commerce, PR and communications, SEO, PPC, filming and video production, social media, design and branding, and LeadTracker to help you handle enquiries faster.
You might like to read
If these marketing tips helped, these related guides go deeper on social media, local visibility and search-driven demand.
Proven marketing strategies for your construction company
Practical construction marketing advice that covers visibility, lead flow, and the channels that support long buying cycles.
3 tips to keep ahead in local search
Local SEO tips that help you show up more often in area-based searches and win more quote-ready enquiries.
The beginner’s guide to social media
A clear guide to social media marketing basics, with practical ideas you can use to stay visible without posting noise.
What is SEO and why it matters
A plain English breakdown of SEO, why it affects your pipeline, and what to focus on if you want steady organic leads.
About the author: Martyn East
I’m an SEO Executive at Purplex. I help construction, glazing and building product businesses turn marketing tips into actions that drive enquiries. I focus on technical audits, location page planning, content that answers real buyer questions, and clear reporting. If you want support with visibility and lead flow, speak to our SEO services team.
Connect with me on LinkedIn or read more posts by Martyn East.
Last updated: 16 December 2025
This entry was posted in Marketing Strategy
