Top 10 marketing tips that still work for UK construction businesses in 2025

January 19, 2015

Top 10 marketing tips often feel like last year’s toolbox on a modern building site. Some tools still work. Others slow you down. If you sell windows, doors, glass, roofline, conservatories or building products, your marketing needs to match how buyers search, compare and decide today.

This guide updates the original thinking for how marketing actually works in 2025 and beyond. It is written for manufacturers, fabricators and suppliers selling into the UK construction and fenestration supply chain.

The aim is simple. Help you get found. Help you build trust. Help you win better enquiries.

Top 10 marketing tips for construction and fenestration businesses in 2025

1. Use video to answer real buying questions

Video works best when it answers the questions your buyers already ask.

In construction and glazing, those questions are practical. People want to see products, processes and proof.

• How a window system is installed on-site
• What makes one profile different from another
• How long lead times really are

Short, clear videos build trust faster than long sales pages. They also perform well in Google results, YouTube search and AI summaries.

In practice, this works best when video supports your website content and sales conversations, not when it tries to go viral.

Video marketing services for construction businesses

2. Treat your website as a sales tool, not a brochure

Your website either answers questions or creates friction.

Buyers now visit your site after they have researched you elsewhere. They want clarity, speed and proof.

• Clear product pages with real detail
• Fast load times on mobile
• Simple routes to enquiry

For manufacturers and suppliers, this means structuring content around how installers, merchants and specifiers actually think.

Good websites reduce wasted sales time and improve lead quality.

Website design for manufacturers and suppliers

3. Use email to support sales, not replace it

Email still works when it supports the sales process.

Triggered emails help you stay visible without chasing. They work well for:

• Product updates
• Specification changes
• Follow-ups after enquiries or downloads

The goal is simple. Stay useful. Stay relevant. Do not flood inboxes.

In construction markets, steady contact builds familiarity. Familiarity drives trust.

Email marketing for B2B construction brands

4. Use paid search to control demand, not chase clicks

PPC works best when it supports known demand.

For building product suppliers, this usually means:

• Brand searches
• Product-specific searches
• High-intent service queries

Paid search should protect your position and fill gaps, not burn budget on vague keywords.

Clear landing pages and tight keyword control matter more than volume.

PPC management for construction and glazing

5. Combine digital and offline marketing where buyers still expect it

Construction remains relationship-led.

Direct mail, events and print still play a role when used with purpose. They work best when supported by digital follow-up.

• Targeted mail to known prospects
• Printed guides that support sales meetings
• Trade press aligned with campaigns

This mix keeps your brand visible across longer buying cycles.

6. Use PR to build authority, not noise

PR works when it builds credibility.

For manufacturers and suppliers, this often includes:

• Product launches
• Business growth stories
• Industry insight

Well-placed coverage supports brand search, trust and long-term visibility.

PR services for the construction sector

7. Publish content that reflects real experience

Content now ranks when it shows lived experience.

Generic advice no longer performs well in search or AI results.

Effective content answers specific questions, such as:

• What buyers ask your sales team
• What installers question on-site
• What specifiers compare before shortlisting

This type of content supports SEO, sales and reputation at the same time.

SEO and content for construction businesses

8. Focus social media on credibility, not reach

Social media works best when it supports reputation.

For B2B construction markets, LinkedIn often delivers the strongest results. It supports:

• Brand presence
• Recruitment
• Industry visibility

Consistency matters more than volume.

Social media marketing for B2B brands

9. Manage your online reputation actively

Buyers check before they contact you.

They look at reviews, case studies and signals of stability.

• Google Business Profile
• Trade platforms
• Independent reviews

Strong reputation management shortens sales cycles and filters better enquiries.

10. Use PR and content together to build long-term trust

The strongest brands combine PR, content and search.

This approach builds:

• Brand recognition
• Search visibility
• Buyer confidence

It works because it mirrors how people research suppliers today.

Top 10 marketing tips: what questions should businesses ask?

If you are reviewing your marketing and want to know what still works, these FAQs answer the questions construction and building product businesses raise most often. The answers focus on practical steps you can take now, based on how buyers search, compare and decide.

Apply the top 10 marketing tips to your business

Where should I start with the top 10 marketing tips if my enquiries have slowed?
Start with your website. Make your message clear, remove friction, and answer buyer questions before they contact you. Once that foundation is solid, support it with content, email and paid search to attract better enquiries.

Do the top 10 marketing tips apply to manufacturers and suppliers, not just installers?
Yes. The principles apply across the supply chain. Manufacturers and suppliers need to focus on clarity, proof and consistency so installers, merchants and specifiers can quickly understand what you offer and why it fits their needs.

Should I focus on SEO or paid advertising first?
Use SEO to build long-term visibility and trust. Use paid advertising to capture high-intent demand and protect your brand searches. Most businesses see better results when both work together, each with a clear role.

How does content help if my sales cycle is long?
Content supports long decision periods by answering questions at each stage. It helps buyers compare options, check credibility and return to you when they are ready to act, without constant sales pressure.

What makes a strong call to action for construction businesses?
A strong call to action gives one clear next step that matches the page’s intent. Examples include requesting a quote, booking a call or downloading a technical guide. Keep it specific and easy to complete.

Talk to Purplex about your marketing

If you want these top 10 marketing tips to drive real results in your business, the next step is applying them to your market, products and sales process. Purplex works with construction, glazing and building product businesses to improve visibility, lead quality and long-term growth through joined-up marketing.

You can contact Purplex here, call us on 01934 808132, or email grow@purplexmarketing.com to speak with our team.

Our services include marketing consultancy, web design, e-commerce, PR and communications, SEO, PPC, filming and video production, social media, design and branding, and our lead management platform LeadTracker.

About the author – Martyn East

I am an SEO Executive at Purplex Marketing, working with manufacturers, fabricators and building product suppliers across the UK construction and fenestration supply chain. My focus is on SEO, content strategy and website performance that supports real sales conversations, not vanity metrics. I work hands-on with audits, content planning and search visibility to help businesses attract better-quality enquiries.

Connect with me on LinkedIn or read more of my insights in the Purplex news section.

 

Originally published: 19 January 2015 · Last updated: 16 December 2025

This entry was posted in Marketing Strategy