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Top 4 ways to drive website conversions
Website conversions matter because you want visitors to take action when they reach your site. Good CRO gives you predictable enquiries and a reliable sales pipeline. At Purplex, you benefit from practical improvements rooted in real user behaviour, not guesswork. Here are four proven ways to lift your website conversions using features we deploy across client sites.
1. Auto-play video
Video holds attention far better than text or static images. When used correctly, it can increase time on page and guide users towards key actions.
We added an auto-play video to the Crystal Living website to show what the company offers within seconds of loading the homepage. This reduces the time it takes for a visitor to understand the value of the business.
Key benefits:
- Shows products and service quality instantly.
- Helps users form trust quickly.
- Supports stronger conversion rates; research from ComScore reported that 64% of users are more likely to buy after watching a video.
2. Fixed call-to-action buttons
A fixed call-to-action (CTA) keeps the next step visible at all times. We use this on sites such as Albion Windows and across recent Purplex web builds. The CTA stays on screen as the user scrolls, removing friction and keeping the action clear without being intrusive.
Common uses include:
- Request a quote
- Book an appointment
- Call now
- Download a brochure
These CTAs work because the user never has to search for the next step; it’s always in view.
3. Online quote tools
An online quote tool gives you a structured way to capture high-intent leads. On the Powervamp website, visitors select the items they want and receive an email quote automatically.
Why does this support CRO:
- Users move from interest to enquiry without waiting.
- You gain detailed product-level interest data.
- Sales teams start the conversation with a clearer brief.
This type of configurator or guided form often outperforms standard contact forms because users feel more in control of the process.
4. Live chat
Live chat gives users a fast way to ask questions. For Powervamp, adding chat support meant prospects could clarify product details instantly, which speeds up decision-making.
Live chat also helps:
- Reduce bounce rates by giving real-time support.
- Capture enquiries from users who may not complete a form.
- Improve customer confidence by adding a human touch.
Full CRO support from Purplex
Purplex works with construction, glazing, and home improvement businesses that want predictable leads from their website. You gain access to specialists across digital marketing, web development, SEO, PPC, and social. We improve the complete user journey from the first click to the enquiry, so your site drives meaningful website conversions.
Ready to improve your website conversions?
If your website traffic is growing but enquiries are not, it’s time to look at CRO and your digital strategy. Our team at Purplex works with installers, fabricators and building product suppliers to improve website conversions through better content, UX, tracking and joined-up marketing. To discuss your goals, contact us via our online form, email grow@purplexmarketing.com, or call 01934 808132 to speak to the team.
You might also like to read
If you found these ideas on website conversions useful, these guides offer more practical tips on CRO, digital strategy and turning visitors into enquiries:
- Generating Quality Leads from Your Website: Strategies for Success – how to turn existing website traffic into better enquiries with clearer journeys, content and calls to action.
- Convert More Enquiries with Good Quality Calls to Action – practical advice on CTAs, split testing and small changes that lift conversion rates.
- WordPress Blog: 8 Hidden SEO Features That Boost Traffic – ways to use your blog structure and SEO features to support traffic, engagement and leads.
- Digital Marketing for Home Improvement Companies That Works – a wider look at SEO, PPC, content and video that feed into stronger website enquiry levels.
About the Author – Martyn East
As an SEO Executive at Purplex, I focus on website conversions, CRO and website SEO optimisation for construction, glazing and home improvement companies. I combine technical audits, content planning and UX changes to turn existing traffic into real enquiries. If you want practical gains from your website, talk to our SEO services team.
Connect with me on LinkedIn or read more of my articles here: Martyn East.
This entry was posted in Digital Marketing
