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Digital PR: What It Is and Why Your Brand Needs It
Digital PR gives your brand extra reach online. It helps you earn coverage, links and attention that support your SEO, bring in traffic and build trust with your ideal customers.
Digital PR: What It Is and How It Grows Your Brand’s Reach
Digital PR uses online channels to get your brand seen in the right places. Instead of only targeting print or trade press, you also aim for news sites, niche blogs, podcasts and social platforms that your customers already follow.
- Primary goal: increase brand visibility, website traffic and quality links.
- Main tools: online press releases, expert quotes, data stories, case studies and social media activity.
- Outcome: stronger search performance and more people hearing about your business.
Digital PR vs Traditional PR
Traditional PR still matters, but digital PR adds faster feedback and clearer data. The table below shows the key differences.
| Aspect | Traditional PR | Digital PR |
| Typical channels | Print press, trade magazines, industry events | Online news sites, trade blogs, podcasts, social media |
| Measurement | Circulation figures and estimated reach | Clicks, links, traffic, engagement and conversions |
| SEO impact | Brand recognition only | Brand recognition plus stronger search visibility |
| Speed of feedback | Slower and less precise | Rapid feedback with detailed analytics |
| Targeting | Broad media audiences | Highly targeted audiences using data and segmentation |
| Content formats | Press releases, print stories and physical events | Digital articles, interviews, multimedia, social assets |
How Digital PR Boosts Your Brand’s Reach
Done well, digital PR helps you reach more of the right people without wasting time or budget. It does this in a few simple ways:
- Wider coverage: online stories can appear in search, social feeds and email newsletters for months, not just a single print run.
- Better-quality traffic: links from relevant sites bring visitors who already care about your products and services.
- Support for SEO: strong coverage earns links and mentions that support your search rankings over time.
- Proof of expertise: regular quotes and comments in respected outlets show that you know your sector.
Using Expert Insight in Your Digital PR
Expert insight sits at the heart of good digital PR. Journalists and editors want clear, useful comments from people who work in the sector every day. That is where your team and your customers add real value.
Good digital PR content often includes:
- Short quotes from your leaders on current issues in glazing, construction or home improvement.
- Simple data points from your business, such as quote volumes or enquiry trends.
- Case studies that show clear results for installers, fabricators or trade partners.
- Guides and checklists that make life easier for busy decision-makers.
Simple Steps to Start Digital PR
If you have never run a digital PR campaign before, you can start small and build from there.
- Clarify your goal. Do you want links, traffic, brand visibility, or a mix of all three?
- List your topics. Focus on issues your customers already face, such as lead quality, skills gaps or energy costs.
- Identify your experts. Note who can talk about each topic with real experience.
- Map your outlets. Create a list of trade sites, news outlets and partners that your customers read.
- Plan one campaign. Start with a simple data story, opinion piece or guide and pitch it to a tight, targeted list.
Next Steps to Keep Growth Moving
Think of digital PR like regular site maintenance. One press release or one feature will not change your business overnight. But steady, well-planned activity builds up over time, just as regular service visits keep a complex installation running well.
If you keep sharing useful insight, respond to sector news and link your campaigns to your SEO and content work, your brand will reach more of the right people and stay front of mind when they are ready to buy.
Talk to Us About Digital PR and Content
If you want to use digital PR to grow your brand’s reach, we can help. Our team connects PR, content, SEO and social into one joined-up plan for glazing, construction and building product companies.
- Plan campaigns that support both brand and lead generation.
- Create content that trade media and customers want to share.
- Track results in clear reports so you can see what is working.
Digital PR works best when it links your PR, SEO and content into one clear strategy that drives traffic, links and leads. For more information, contact us here, email grow@purplexmarketing.com or call 01934 808132 to talk to our Digital PR and marketing team about your next campaign.
You might also like to read
If this article helped you understand Digital PR, these related posts go deeper into PR strategy, content marketing and brand visibility:
- What is PR? Defined and explained – a clear guide to public relations, how it works, and the role it plays alongside Digital PR in modern marketing.
- How to win the hearts and minds through PR – practical advice on using PR campaigns to build trust, shape brand reputation and support long-term growth.
- How to cut through the noise with PR – tips on standing out in crowded markets using strong stories, consistent messages and smart media targeting.
- The importance of content marketing in the construction industry – shows how content, SEO and PR work together to reach decision-makers and generate better leads.
About the Author – Martyn East
As an SEO Executive at Purplex, I focus on joined-up SEO, content marketing and Digital PR that improve search results, build authority and drive qualified leads. I turn data from search and media into practical actions that help brands win better visibility and stronger enquiries.
If you want to use Digital PR as part of a wider growth plan, talk to our PR and communications team or our SEO services specialists. Connect with me on LinkedIn or read more of my articles here: Martyn East.
This entry was posted in Content Marketing, Digital Marketing, Marketing Strategy, PR, Social Media
