Digital Marketing Results: 25% Increase in Booked Appointments for Leading Installer

October 11, 2019

Achieving measurable digital marketing results requires strategic planning, expert execution, and industry-specific knowledge. This case study demonstrates exceptional digital marketing results achieved by Seal-Lite, a leading fenestration installer who experienced a 25% increase in booked appointments within three months. These impressive digital marketing results showcase how the right marketing partnership can drive significant business growth even during uncertain economic conditions.

The Challenge: Taking a Fenestration Business to the Next Level

Based in North Somerset, Seal-Lite is a well-established aluminium and uPVC fabricator and installer operating in the retail, trade and new-build markets. Earlier this year they appointed Purplex to launch a new high-quality bespoke website and implement a powerful digital marketing strategy consisting of SEO, Google, and Facebook Ads and Social Media.

Client Background and Requirements

Seal-Lite needed a comprehensive digital transformation to compete effectively in the competitive fenestration market. Their requirements included:

• Professional website redesign and development
• Search engine optimisation for local visibility
• Targeted Google Ads campaigns
• Strategic Facebook advertising
• Integrated social media marketing

The Strategy: Integrated Digital Marketing Approach

And the results have demonstrated why Purplex are the leading full-service marketing agency in the fenestration industry.

Multi-Channel Campaign Implementation

The successful campaign combined several digital marketing disciplines:

• Website Development – New bespoke website optimised for conversions
• Search Engine Optimisation – Local SEO targeting high-intent fenestration searches
• Google Ads Management – Targeted PPC campaigns for immediate visibility
• Facebook Advertising – Social media ads reaching homeowners in target areas
• Social Media Marketing – Brand building and engagement across platforms

The Results: 25% Increase in Booked Appointments

A delighted Chris Shearn, Managing Director of Seal-Lite, commented on the exceptional results achieved:

“We have had a hugely successful last three sales months and it’s all down to the impressive work from Purplex.

“To have a 25% increase in booked appointments in that time, particularly when there is uncertainty due to Brexit, is incredible.

“We have a long-standing relationship with Purplex, and it has really benefitted our business.

“They know our products, but more importantly they know the industry too, so they know what works and what doesn’t.”

Why These Results Matter

Achieving a 25% increase in booked appointments during economic uncertainty demonstrates the power of strategic digital marketing. This result is particularly significant because:

• Appointments represent high-quality leads with genuine purchase intent
• The growth occurred during challenging market conditions
• Results were sustained over a three-month period
• The increase directly correlates with revenue growth

Expert Analysis: What Made This Campaign Successful

Adi Day, Purplex’s Digital Director, explained the strategic approach that delivered these outstanding results:

“Seal-Lite told us they wanted to take their business to the next level, so we devised a powerful strategy that would raise their profile, strengthen their brand and generate quality enquiries.

“Results have been very promising and it’s great to see this has translated into a noticeable boost in sales for Seal-Lite. The company is going from strength to strength and we look forward to supporting their future growth.”

Key Success Factors

Several factors contributed to these exceptional digital marketing results:

• Industry Expertise – Deep understanding of fenestration market dynamics
• Integrated Approach – Multiple channels working together synergistically
• Local Focus – Targeting specific geographic areas for maximum efficiency
• Quality Website – Professional platform optimised for conversions
• Ongoing Optimisation – Continuous refinement based on performance data

The Importance of Industry-Specific Marketing

This case study demonstrates why specialist industry knowledge matters in digital marketing. Fenestration companies face unique challenges that require targeted solutions:

Fenestration Marketing Challenges

• Long sales cycles requiring nurturing strategies
• High-value purchases demanding trust-building
• Local market focus with geographical targeting needs
• Seasonal demand patterns requiring adaptive campaigns
• Technical products requiring educational content

About Our Track Record

Purplex Marketing was founded in 2004 by Andrew Scott, an entrepreneur who has bought and sold several businesses in the building products and home improvement sectors. Since its establishment, Purplex has grown by at least 34% every year and now boasts a large clientele of customers located throughout the UK and Europe.

Start Achieving Better Digital Marketing Results Today

Don’t let your competitors dominate whilst you struggle with ineffective marketing approaches.

Seal-Lite’s 25% increase in booked appointments demonstrates what’s possible with the right digital marketing strategy and expert implementation. Whether you’re in the fenestration industry or another sector, professional digital marketing can transform your business performance.

Contact our results-driven team:

• Phone: 01934 808132
• Strategy Consultation: Book your results consultation
• Email: info@purplexmarketing.com

Join successful businesses like Seal-Lite who are achieving exceptional digital marketing results and driving real business growth.

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