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SEO for Building Products: A Guide for Manufacturers and Suppliers

SEO for Building Products: A Guide for Manufacturers and Suppliers

Digital MarketingMarketing Strategy

If you supply or manufacture building products, you’ll know that getting noticed online is just as important as the quality of your materials. You’ll also know that this is often...

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A Brave New World: Is AI in Digital Marketing A Friend or Foe?

A Brave New World: Is AI in Digital Marketing A Friend or Foe?

AI MarketingDigital Marketing

AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...

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Power Your Marketing: Stop the Fragmentation, Start the Growth

Power Your Marketing: Stop the Fragmentation, Start the Growth

consultancyDigital Marketing

Integrated marketing agencies work when everyone actually talks to each other Your web designer says one thing, your PR person suggests another, and your digital marketing agency seems to be...

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Corporate Social Media Disasters

Corporate Social Media Disasters

Digital Marketing

Corporate social media disasters can harm reputation in hours. Below are five recent, well-documented fails, the lesson you should take, and the corrective actions you can apply. We also include...

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Website SEO Optimisation to Improve Google Rankings

Website SEO Optimisation to Improve Google Rankings

Digital Marketing

Website SEO optimisation is the work you do so that a site earns better search results and more organic traffic. At Purplex, we mix technical fixes, keyword research, strong meta...

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Answer Engine Optimisation (AEO) Guide for AI Search

Answer Engine Optimisation (AEO) Guide for AI Search

Digital Marketing

Answer Engine Optimisation (AEO) is emerging as one of the most important shifts in digital marketing. As AI-powered tools such as Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot transform...

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Marketing Jargon: 100 Key Terms Explained

Marketing Jargon: 100 Key Terms Explained

Digital MarketingLead Generation

Marketing jargon can be overwhelming when you first encounter it, especially if you’re working with an agency for the first time. At Purplex, we make complex language simple, so you...

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Local Search in 2025: Strategies That Drive Results

Local Search in 2025: Strategies That Drive Results

Digital Marketing

Local search works when Google clearly understands who you are, what you offer, and where you operate. Start with a complete Google Business Profile, then map each listing to a...

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Social Media Strategy: 7 Deadly Sins to Avoid

Social Media Strategy: 7 Deadly Sins to Avoid

Digital Marketing

Social media strategy plays a crucial role in your business's online presence and growth. However, many businesses fall into the trap of common mistakes that can harm their reputation and...

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WordPress Blog: 8 Hidden SEO Features That Boost Traffic

WordPress Blog: 8 Hidden SEO Features That Boost Traffic

Digital Marketing

Your WordPress blog could be doing much more for your business than just holding articles. In 2025, WordPress remains one of the most powerful content tools, but only if you’re...

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Core Web Vitals: Is Your Website Ready for Google’s Update?

Core Web Vitals: Is Your Website Ready for Google’s Update?

Digital Marketing

Core Web Vitals remain a critical SEO ranking factor in 2025, over four years since their formal integration into Google’s algorithm. Originally introduced in 2020 and enforced from June 2021, these...

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Google Homepage SEO: What Google’s New Interface Means for Search Visibility

Google Homepage SEO: What Google’s New Interface Means for Search Visibility

Digital MarketingMarketing Strategy

Google homepage SEO is once again in focus as Google continues shifting from search-driven behaviour to predictive, personalised experiences powered by AI and machine learning. These changes have implications for...

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“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”

Stuart Dantzic - Caribbean Blinds

“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”

Amelia Gaughan - Timberlook/AWS

“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”

Neil Ashdown - Fire Doors Complete

“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”

Howard Trotter - Shelforce

“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”

Ken Rhodes -

“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”

Kurt Greatrex - Sales Director, Dekko Window Systems

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