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Dismissed Snapchat for business? New Purplex video gives insight into the app
As part of Purplex’s new social media video series, the team took a look at Snapchat, the platform that now has more daily users than X.
A brief summary of Snapchat
Snapchat was launched as an app five years ago, and is based on the exchange of pictures and videos that only last for a certain amount of time (10 seconds or less) before they disappear forever.
It sounds simple doesn’t it? This is exactly why it now attracts over 150 million users every day, compared to X’s 140 million.
What does this mean for businesses?
Over 70% of Snapchat users are under 34 years old. In a year’s time, demographics are likely to diversify even further. This will mean that more customers, whether B2B or B2C will use the app.
It therefore makes sense to start thinking about how you might showcase your company and engage users; by next time next year, you could be missing out on a huge customer base – regardless of the sector you are based in.
A part of an ongoing series
The new Snapchat video features Purplex’s very own Stephanie Massie and is filmed by Media Producer, Andrew Sykes. The dynamic duo is producing a series of bite-size videos that highlight the various social media platforms that businesses can use to enhance their customer engagement and brand awareness.
If you want insights into diversifying your marketing strategy, see the “Dismissed Snapchat for business?” video and follow Purplex’s #SocialMondays hashtag on X.
Want help using video and social channels to generate leads?
If Snapchat for business made you rethink short-form video, we can help you choose the right platforms, build a content plan, and track what drives enquiries. For more information, contact us here, email grow@purplexmarketing.com, or call 01934 808132.
You can also view the services that support this kind of campaign: Marketing Consultancy, Web Design, E-commerce, PR & Communications, SEO, PPC, Filming & Video Production, Social Media, Design & Branding, LeadTracker.
You might like to read
If you are looking at social platforms and short form content, these related posts add context around video and social media marketing.
- Video for your digital marketing in 2025
Practical reasons video drives engagement and leads, plus how to apply it across your website and social channels. - Lights, Camera, Action: Purplex launch Video Division
A quick update on Purplex video capability and the types of business content you can produce. - The beginners guide to social media
A simple foundation piece on how social media supports business goals and content planning. - Social media trends you need to know
A wider view of platform behaviour and content formats that influence reach and engagement.
About the Author: Martyn East
Snapchat for business still comes up in client conversations, usually when teams want quicker reach with short video and a younger audience. I work in SEO and content at Purplex, helping businesses turn topics like social platforms, video, and paid media into pages that rank and convert. If you want support with planning content that matches search intent, speak to our SEO services team.
Connect with me on LinkedIn or read more articles by Martyn East.
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