All-Inclusive Home Improvement: A Growth Trend in 2025

August 19, 2025

All-inclusive home improvement isn’t a passing trend; it’s reshaping how the industry operates in 2025. As someone who has spent decades helping companies in construction and home improvement grow, I’ve seen firsthand how firms that expand into multi-service models build stronger businesses, win customer trust, and secure long-term growth. At Purplex, we work with ambitious companies ready to make that shift.

Table of Contents

1. Why firms are moving to all-inclusive home improvement
2. Market shifts driving change
3. Examples from the sector
4. Opportunities for builders and installers
5. How Purplex supports firms in 2025
6. What this means for your business

Why firms are moving to all-inclusive home improvement

The demand for all-inclusive home improvement services has been growing steadily for nearly a decade, but in 2025, it has become a mainstream expectation. Homeowners want the convenience of working with one company for multiple projects, whether that’s replacing windows, fitting a kitchen, upgrading roofing or installing solar. For building firms, this represents both a challenge and a major growth opportunity.

Those that continue to focus narrowly on a single service risk losing customers once the first job is complete. By contrast, firms offering a full-service model can extend relationships, increase order values and build long-term loyalty. This approach does require investment in skills, partnerships and marketing, but the returns are significant, especially in today’s competitive market.

All-inclusive home improvement makes projects easier for homeowners by offering multiple upgrades from a single trusted contractor.

Market shifts driving change

The home improvement market in the UK is undergoing structural change. Rising consumer expectations, falling building quotes, and the influence of major brands diversifying their services are all driving momentum behind all-inclusive offerings.

Recent figures show UK construction output has risen again in 2025, while quotes for jobs have dropped by as much as 28% in some categories. This means homeowners feel more confident booking larger projects, and they are more open to bundled services. National installers like Everest and Anglian have expanded well beyond glazing, setting an example that regional and independent firms are now following.

The big shift is not just cost-driven, but also behavioural. Customers increasingly see home improvements as holistic projects. They want energy efficiency, aesthetics, and smart technology integrated into one vision. Firms that adapt will win.

Examples from the sector

We’ve seen the all-inclusive home improvement model gain traction across every level of the industry. National brands promote entire portfolios spanning windows, driveways, insulation, and security systems. Mid-sized regional firms are offering kitchens, bathrooms, and roofing under one roof. Even local installers are beginning to add complementary services to meet customer demand.

One of the clearest indicators came at InstallerSHOW 2025, where multi-service providers dominated the exhibition floor. Their stands attracted homeowners and trade partners alike because their messaging promised convenience and trust. Instead of piecing together a project with multiple suppliers, homeowners could see one firm taking responsibility for the lot.

This is a trend that shows no signs of slowing, and it’s being driven by consumer behaviour as much as by business strategy.

Purplex Marketing Exhibition Stand at InstallerSHOW 2025

Opportunities for builders and installers

For firms, moving into all-inclusive home improvement is not just about offering more products; it’s about capturing long-term value. If you install a conservatory but don’t offer doors, roofing, or landscaping, you leave money on the table for competitors.

Expanding services allows you to:

• Increase average order values by cross-selling.
• Reduce customer churn by offering follow-up projects in-house.
• Strengthen your brand as a trusted partner, not a one-off supplier.
• Maximise marketing spend, one lead can generate multiple sales.

Purplex has seen this model transform client performance. Companies that shifted from single-service providers to multi-service operators reported higher lead-to-sale conversion and improved customer retention within 12 months.

How Purplex supports firms in 2025

At Purplex, we specialise in helping construction and home improvement companies reposition themselves as full-service providers. This requires more than just a wider portfolio; it demands a marketing strategy that communicates trust, capability, and convenience.

We work with firms to:

• Build websites that showcase multiple services clearly. (Web Design)
• Use SEO campaigns to rank for multiple trade keywords.
• Run PPC advertising campaigns that generate high-quality leads fast.
• Strengthen brand reputation through PR and communications.

Our in-house data team tracks trends in the sector and gives clients a competitive edge with real insight. By combining these services, we help firms evolve into credible, all-inclusive home improvement providers.

What this means for your business

The shift to all-inclusive home improvement reflects where the market is heading. Customers demand convenience and trust, and the firms that adapt will be the ones that thrive. Those that continue to operate in silos risk falling behind as competitors win larger, more profitable projects.

Purplex has the tools, experience, and industry knowledge to help your business make the move. The time to act is now.

You Might Like to Read

If you found this article useful, here are more Purplex insights on marketing, content and growth strategies for the home improvement and construction sector:

• The importance of content marketing in the construction industry
• Digital marketing for home improvement companies
• Top 5 home improvement marketing trends for 2023
• Marketing ideas for home improvement companies

This entry was posted in Purplex News