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Inclusive employer teams up with Purplex
Inclusive Window Manufacturer Shelforce Partners with Marketing Agency
Shelforce, a window and door manufacturer with a vision of a fully inclusive workforce, has appointed Purplex, the leading full-service marketing agency, to help take their business forward.
About Shelforce: Leading Inclusive Employer in Manufacturing
The Birmingham company, which has a range of premium PVCu products, provides employment and training for people with a range of disabilities.
They are also set to open a dedicated training facility at their Erdington factory to provide regular work experience placements for students from nearby schools, including special needs schools.
Company History and Mission
Founded in Harborne in 1839 as part of the Royal School for the Blind, Shelforce made everything from brushes, furniture, beds to mattresses for the Air Force before becoming a window and door manufacturer in the early 1990s.
Today, it provides high-quality products to local authority building projects around the country, including Birmingham City Council.
Training and Employment Programs
Shelforce’s commitment to inclusive employment extends beyond its current workforce. The planned training facility represents a significant investment in developing opportunities for students with special needs and providing them with valuable work experience in manufacturing.
Marketing Partnership with Purplex
Howard Trotter, General Manager of Shelforce, explained the reasoning behind the partnership:
“We are working with Purplex to raise awareness of the work that we do, and we need marketing experts who understand the industry we operate in to help us achieve that.”
Industry Expertise and Shared Values
Andrew Scott, Managing Director of Purplex, highlighted the alignment between the two companies:
“Some of the biggest challenges facing the industry include training and a skills shortage. Less people are coming into the industry with the necessary skills to keep it growing so Shelforce’s commitment to training and employment is absolutely vital.
“We share Shelforce’s dedication to hard work and ensuring our clients get the very best service, and it is great to have them on board.”
The Importance of Inclusive Employment in Manufacturing
Shelforce’s approach to inclusive employment addresses two critical issues facing the manufacturing sector: skills shortages and the need for diverse, dedicated workforces.
Addressing Skills Shortages
As Andrew Scott noted, fewer people are entering the industry with the necessary skills. Companies like Shelforce that invest in training and development help address this challenge while creating opportunities for underrepresented groups.
Creating Sustainable Employment
By providing employment and training for people with disabilities, Shelforce demonstrates how manufacturers can build loyal, skilled workforces whilst contributing positively to their communities.
About the Partnership
The collaboration between Shelforce and Purplex represents a meeting of shared values around dedication to service and supporting growth in the construction industry.
Purplex Marketing Background
Purplex Marketing was founded in 2004 by Andrew Scott, who previously worked in a number of successful businesses in the building products and home improvement sectors. Since its establishment, Purplex has grown by at least 34% every year and now boasts a large clientele of customers located throughout the UK and Europe.
Industry Understanding
The partnership brings together Shelforce’s inclusive manufacturing expertise with Purplex’s deep understanding of the construction and building products sectors, creating opportunities to raise awareness of inclusive employment practices within the industry.
Looking Forward
This partnership highlights how companies with strong social missions can work with specialist marketing agencies to amplify their positive impact while growing their business presence in competitive markets.
Shelforce’s combination of quality products, inclusive employment practices, and commitment to training represents a model for sustainable manufacturing that benefits both business and community.
For more information about working with specialist marketing agencies in the construction sector, contact us here or call 01934 808132
This entry was posted in Purplex News
