MarTech and the art of standing out in a busy market
Marketing StrategyMarTech can feel a bit like having a toolbox full of shiny kit. It helps you track every click, automate emails and spot patterns. But if you only follow the...
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Andrew Scott Entrepreneur on the Books That Changed His View of Success
NewsAndrew Scott entrepreneur and founder of Purplex Marketing, has long spoken about how certain books reshaped his thinking and helped him build confidence. These titles gave him direction at a...
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Why You’re Getting More Door Leads (And How to Turn Them Into Your Best Customers)
Home improvementLead GenerationIf you've noticed more enquiries for doors landing in your inbox lately, you're not imagining it. Search data from August 2021 through July 2025 shows that while most home improvement...
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5 Home Improvement Products Losing Search Demand in 2025 (And the 3 Taking Over)
Marketing StrategyBetween January and July 2025, UK homeowners conducted 41.96 million searches for home improvement products. The results reveal a market in transition. Garden office searches collapsed by 55%. Conservatory demand...
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Business Growth Model: Why Some Companies Thrive While Others Stay Stuck
consultancyLead GenerationEvery successful business growth model answers three questions: How do you get customers? How do you close the sale? And how do you keep them coming back? Running a building...
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Principles of Marketing for Construction Growth
Marketing StrategyMost businesses in this industry understand how a product works long before it reaches the customer. The same applies to the principles of marketing, which have evolved over time from...
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What Does a PR Agency Do? And The Results You Can Expect
NewsPRPublic Relations (PR) is sometimes described as ‘the dark arts’, which isn’t much help if you’re trying to find out what PR is and how it benefits companies which use...
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Google lead forms that support Google Ads lead generation
PPCGoogle lead forms: simple Google Ads lead generation for trade and construction Google Lead Forms make Google Ads lead generation feel like having a quote form right inside Google for...
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Most Successful Marketing Campaigns: Lessons for Construction
branding and designContent MarketingGood marketing is like laying concrete. If the mix is wrong, cracks soon show. The most successful marketing campaigns are built on strong ideas, clear messages, and trust, just as...
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Launching your website to success
Web DevelopmentLaunching your website in the construction and home improvement sectors is a bit like opening a new showroom. If the layout is confusing or the signs are unclear, people walk...
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SEO for Building Products: A Guide for Manufacturers and Suppliers
Digital MarketingMarketing StrategyIf you supply or manufacture building products, you’ll know that getting noticed online is just as important as the quality of your materials. You’ll also know that this is often...
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Are your potential customers choosing you?
Marketing StrategyBuilding your brand helps people remember you when they need a trusted installer, supplier or contractor. Buyers have endless choices today, so they look for names that feel familiar and...
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