Core Web Vitals remain a critical SEO ranking factor in 2025, over four years since their formal integration into Google’s algorithm. Originally introduced in 2020 and enforced from June 2021, these...
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Google homepage SEO is once again in focus as Google continues shifting from search-driven behaviour to predictive, personalised experiences powered by AI and machine learning. These changes have implications for...
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A graphic design service plays a critical role in how your business is seen in today’s crowded digital marketplace. From your website logo to product packaging and printed materials, first...
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Web Technology in 2025: How Sites Must Evolve to Compete Web technology has evolved rapidly in recent years. If your website hasn’t kept up, you could be losing visibility, traffic...
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Google Partner status gives our team direct access to Google’s latest tools, insights and advertising support. As part of this relationship, we were invited to attend a specialist training event at...
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Direct mail remains a vital part of the modern marketing mix, offering standout results in an increasingly digital world. In this article, Andrew Scott, founder and CEO of Purplex Marketing,...
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Web design myths continue to hold businesses back in 2025, despite being repeatedly debunked. I’ve worked with hundreds of clients on websites and digital strategy, and the same mistaken ideas...
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YouTube Marketing: Why It Pays to Be Present in 2025 YouTube marketing is no longer a nice-to-have. In 2025, it’s one of the most effective ways to attract, inform and...
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Facebook Ads Changes: What They Mean for Your Business in 2025 Facebook Ads changes in 2025 are reshaping how businesses target audiences and deliver campaigns. Meta has introduced two significant...
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Digital Marketing Success: Four Proven Steps for 2025 Digital marketing success in 2025 is no longer about simply having an online presence. It’s about building a strategy that connects with...
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Drive traffic to your website with proven strategies that attract the right visitors, boost engagement, and help you turn clicks into customers. The more targeted visitors you attract, the more...
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Fenestration industry businesses are facing a reality that can no longer be ignored: the post-pandemic surge was a temporary spike, not a lasting shift. At Purplex, led by our founder...
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