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Google Partner: Our Digital Team Trained at Google HQ
Google Partner status gives our team direct access to Google’s latest tools, insights and advertising support. As part of this relationship, we were invited to attend a specialist training event at Google’s London headquarters. The invite-only session brought together senior digital professionals from top-performing agencies across the UK.
At the event, our team worked directly with Google’s in-house AdWords strategists to explore the latest developments in search marketing. The training focused on new approaches to paid search, multi-device behaviour, and advanced campaign targeting. It gave us a clearer understanding of how users interact with ads across different platforms and how we can use that insight to deliver more effective campaigns for our clients.
Using Google Insights to Improve Paid Campaigns
The experience helped us improve how we build and manage client accounts. We returned with updated strategies for mobile-first bidding, ad extensions, performance measurement, and keyword targeting, all tailored to real-world business outcomes. We also gained early access to beta features not yet available to most agencies, allowing us to test new tools before they reach general release.
This means our clients benefit from smarter, faster, more competitive campaigns particularly in fast-moving markets like construction, glazing and home improvement, where search behaviour is complex and budgets need to deliver measurable ROI.
Why Our Google Partner Status Matters
Being a Google Partner isn’t just a credential. It gives us regular access to Google consultants for account reviews and strategic guidance. It also means we follow Google’s best practice standards in campaign setup, optimisation, and budget management.
Through this partnership, we’re able to design bespoke paid search campaigns that cut through the noise, drive conversions, and meet the commercial goals of our clients, no matter how competitive the market.
If you’re investing in paid search, you should be working with an agency that can offer this level of expertise. Explore our PPC services to see how we can help.
Integrated, Results-Driven Marketing
Paid search is just one part of a successful digital strategy. At Purplex, we combine PPC with other key services to deliver multi-channel results. From SEO and content marketing to web design and social media, our team works across the full marketing mix to align every channel with your business objectives.
Whether you want to generate more leads, raise brand awareness or dominate search results in your sector, we’ll develop a strategy that fits.
Talk to Our PPC Team
If you want to work with a certified Google Partner agency that puts commercial results first, we’re here to help.
Speak to our PPC specialists, get in touch, or call 01934 808132 to arrange a consultation.
This article was originally published on 18 September 2015 at 12:33 and has been fully updated on 4 August 2025 to reflect current practices, insights and services. The content was revised by Martyn East, a senior marketing strategist at Purplex with over 10 years’ experience in digital marketing, SEO and PPC.
This entry was posted in Purplex News
