Author: Martyn East

Cold prospects: simple ways to turn strangers into steady work

Cold prospects: simple ways to turn strangers into steady work

Cold prospects in construction are a bit like houses on a new estate you have...

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MarTech and the art of standing out in a busy market

MarTech and the art of standing out in a busy market

MarTech can feel a bit like having a toolbox full of shiny kit. It helps...

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Andrew Scott Entrepreneur on the Books That Changed His View of Success

Andrew Scott Entrepreneur on the Books That Changed His View of Success

Andrew Scott entrepreneur and founder of Purplex Marketing, has long spoken about how certain books...

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Why You’re Getting More Door Leads (And How to Turn Them Into Your Best Customers)

Why You’re Getting More Door Leads (And How to Turn Them Into Your Best Customers)

If you've noticed more enquiries for doors landing in your inbox lately, you're not imagining...

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5 Home Improvement Products Losing Search Demand in 2025 (And the 3 Taking Over)

5 Home Improvement Products Losing Search Demand in 2025 (And the 3 Taking Over)

Between January and July 2025, UK homeowners conducted 41.96 million searches for home improvement products....

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Business Growth Model: Why Some Companies Thrive While Others Stay Stuck

Business Growth Model: Why Some Companies Thrive While Others Stay Stuck

Every successful business growth model answers three questions: How do you get customers? How do...

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What Does a PR Agency Do? And The Results You Can Expect 

What Does a PR Agency Do? And The Results You Can Expect 

Public Relations (PR) is sometimes described as ‘the dark arts’, which isn’t much help if...

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Most Successful Marketing Campaigns: Lessons for Construction

Most Successful Marketing Campaigns: Lessons for Construction

Good marketing is like laying concrete. If the mix is wrong, cracks soon show. The...

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SEO for Building Products: A Guide for Manufacturers and Suppliers

SEO for Building Products: A Guide for Manufacturers and Suppliers

If you supply or manufacture building products, you’ll know that getting noticed online is just...

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A Brave New World: Is AI in Digital Marketing A Friend or Foe?

A Brave New World: Is AI in Digital Marketing A Friend or Foe?

AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how...

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Creativity: The Lost Art in Marketing

Creativity: The Lost Art in Marketing

Marketing today feels a bit like a factory floor. Everything's measured, tracked, and optimised. Data...

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Power Your Marketing: Stop the Fragmentation, Start the Growth

Power Your Marketing: Stop the Fragmentation, Start the Growth

Integrated marketing agencies work when everyone actually talks to each other Your web designer says...

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