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Purplex steals the FIT Show with window made from Lego® bricks
In a FIT Show packed with product launches, one window was the clear standout. It may only be available in one striking colour, but it still drew queues of fabricators and installers, all eager to find out the features and benefits of this new system.
No, we’re not referring to a new innovation from one of the exhibiting profile companies; we’re talking about the window made from Lego® bricks by industry marketing specialists Purplex. As part of the agency’s ‘BuildOn.Different’ campaign, which highlights the importance of standing out in today’s busy marketplace, Purplex placed the orange profile made from Lego® on a revolving platform and invited the crowds to guess the number of bricks – the closest winning a weekend away at a Hilton hotel.
The competition certainly got people talking, and resulted in over 1,000 show-goers visiting the Purplex stand to learn more about the wealth of services the company offers, from PR and design, to digital, email marketing and video.
The company’s video wall proved to be another major draw – screening highlights from slick and professional video presentations made for high-profile clients, including Yorkshire-based fabricator Dempsey Dyer, composite door specialists Vista and global hardware providers Caldwell.
“More and more companies are realising the benefits of working with a full-service marketing agency like Purplex,” commented Purplex managing director Andrew Scott. “We spent a lot of time talking to companies about the incredible results you can generate if you combine traditional print marketing with online and video, and our conversations have resulted in several new clients, all of whom are ambitious businesses looking to grow.”
The winner of the Purplex competition was Team Frames Trade, who guessed that the profile had 2,955 Lego® bricks – only three short of the actual total of 2,958.
Want more enquiries from events like the FIT Show?
If you want your FIT Show activity to keep generating leads after the doors close, we can help you plan the content, landing pages, and follow-up campaigns that support sales. For more information, contact us here, email grow@purplexmarketing.com or call 01934 808132.
You can also explore our core services, starting with SEO and social media.
You might like to read
More Purplex FIT Show coverage and trade show marketing ideas, with practical takeaways you can apply to your next event.
- Did you spot Purplex at the FIT show? – A quick recap of the stand theme, what we spoke to visitors about, and why exhibiting still works when you support it with marketing follow-up.
- Purplex moves into pole position ahead of this year’s FIT Show – How we approached FIT Show marketing activation and what we focused on before the event.
- FIT Show launch: Purplex reveals window made from LEGO bricks – Related coverage of the LEGO window concept and campaign angle.
- FIT Show marketing village hosted by Purplex – A wider look at Purplex activity around the event and the marketing conversations it creates.
About the Author: Martyn East
Purplex FIT Show coverage works best when it earns clicks after the event as well as during it. I’m Martyn East, SEO Executive at Purplex. I help turn PR stories, trade show activity, and campaign pages into steady organic traffic using practical keyword research, on-page fixes, and content updates.
Connect with me on LinkedIn or read more posts here: Martyn East.
This entry was posted in Lead Generation, Marketing Strategy, PR, Purplex News, Video
