Sash window giant appoints Purplex
Victorian Sliders, Europe’s largest fabricator of PVC-U sash windows, has appointed Purplex as their strategic marketing partner.
The specialist fabricator operates from a purpose-built 240,000 sq. ft state-of-the-art production facility based in Carmarthenshire and was voted Vertical Sliding Window Company of the Year at the recent National Fenestration Awards.
And for Andy Jones, who recently joined Victorian Sliders as Group Managing Director, partnering with the leading PR, creative and digital marketing agency for the fenestration industry makes perfect sense.
“Victorian Sliders is already established as the major force in sash windows with over 3,000 customers,” explained Andy.
“However, as VS’s move from niche to mainstream, we need a partner who understands the market and has the fire-power to help us scale. Purplex was the obvious choice.”
Andy’s background spans over 30 years in the industry, including sales and marketing director at Synseal and MD at Edgetech.
Andrew Scott, founder and CEO of Purplex, said: “Niche products such as sash windows is the fastest growing and most profitable opportunity within the market. At Purplex we have worked extensively to promote these products and help stimulate the market.
“When the opportunity to work with Andy and the Victorian Sliders team came up we quickly realised the potential and it’s great to be working with the undoubted leaders in the sash window industry.
“They already dominate the market but now have the ambition, vision and the capabilities to shape the future of the industry – and we look forward to helping them achieve it.
“Andy and I have both worked in the fenestration industry for over 30 years, so it will be great to pull our combined experience and knowledge of the industry.”
Purplex Marketing was founded in 2004 by Andrew Scott, who has over 30 years of hands-on experience in the industry having acquired, built and sold several successful businesses including manufacturers, distributors and retail businesses. Andrew is the leading marketing expert in the industry and advises some of its biggest names. For more information, visit www.purplexmarketing.com or call 01934 808132.
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