When Marketing Goes Wrong
Marketing StrategySimple Lessons You Can Use in Your Business Marketing failures teach you as much as the wins. When marketing goes wrong, it can slow leads, weaken trust, and leave good...
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Business Growth Made Simple: The ACF Model and the 5 A’s
Marketing StrategyBusiness growth is a bit like keeping work flowing on-site. If one part of the job slows, the whole project falls behind. You know the feeling. One delay knocks everything...
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Business Growth Model: Why Some Companies Thrive While Others Stay Stuck
consultancyLead GenerationEvery successful business growth model answers three questions: How do you get customers? How do you close the sale? And how do you keep them coming back? Running a building...
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Marketing during economic uncertainty
NewsWith the Autumn Budget fast approaching, Andrew Scott, Managing Director of Purplex Marketing, says marketing during economic uncertainty is not optional but a vital part of business survival. Andrew Scott,...
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How to build a winning marketing strategy – clue: don’t rely on luck!
NewsAs St Patrick’s Day approaches, Purplex MD and founder Andrew Scott explains why the ‘luck of the Irish’ doesn’t extend into business, especially when it comes to marketing. Every year,...
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The Importance of Investing in Marketing Agency Services
Marketing StrategyMarketing agency services in 2025 are essential for any business that wants to thrive. With the pace of change in digital marketing, businesses cannot rely on outdated marketing strategies. Instead,...
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Five lead generation strategies and tactics for growth
Lead GenerationWooing and winning customers is the prime motivation of any business, no matter how large or small. Some do it purely by word of mouth; a reliable and inexpensive plumber,...
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Social media soaring through lockdown
Digital MarketingPurplex NewsSocial media during lockdown proved a powerful tool for businesses to connect with customers, maintain service, and generate leads. With usage time and engagement soaring, companies using these channels effectively...
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Have You Outgrown Your Current Marketing Agency?
Purplex NewsAndrew Scott, CEO of leading full-service marketing agency Purplex, discusses whether you have outgrown your current marketing agency. Is it time for a change? We outgrow many things in our...
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Political Clarity Consumer Confidence and Brexit Impact
Purplex NewsPolitical clarity consumer confidence is beginning to recover following the Brexit outcome. With uncertainty reduced, consumers are more willing to spend and businesses are ready to invest in premises, equipment,...
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