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Why This Service is Different for Home Improvement
Most social media agencies post content and report on likes. That approach does not reflect how home improvement companies generate business. A homeowner who saves your Instagram post of a new kitchen installation today may enquire in four months. The link between social activity and sales is real but it runs on a longer clock than most agencies measure.
Purplex understands that clock because we work exclusively in home improvement, construction and building products. We know which platforms your buyers actually use, what content builds trust with a homeowner researching replacement windows versus a trade buyer sourcing products, and when to switch from organic content to paid social to capture demand.
The Caribbean Blinds campaign is a clear example. A planned influencer campaign for a premium outdoor living brand reached 137,460 people on Instagram, delivered a 350% spike in website traffic on the day, a 1,739% month-on-month rise in Instagram link clicks and a 50x increase in new followers. That result came from understanding the audience, planning the format and executing it with precision, not from generic posting.
Social media in this sector is not about going viral. It is about staying consistently visible to the right homeowners, in the right locations, throughout a buying cycle that takes time.
What is Included?
Social media strategy built for your sector and audience A defined plan based on your product range, service areas and target buyers. We separate homeowner audiences from trade audiences where relevant and build content around what each needs to see.
Content creation and copywriting Posts, captions, project features and campaign content written by people who understand home improvement. Real project photography performs significantly better than stock in this sector and we work with what you have to make the most of it.
Platform management across Facebook, Instagram and LinkedIn Consistent publishing and scheduling across the platforms relevant to your business. For most home improvement installers, Facebook and Instagram carry the highest audience value. For manufacturers and trade suppliers, LinkedIn runs alongside those.
Paid social advertising Targeted campaigns on Facebook and Instagram to extend reach beyond your existing followers, retarget website visitors and support product launches, seasonal promotions or geographic expansion. Paid social and organic content are planned together, not run in isolation.
Community management Comments, messages and reviews are monitored and responded to. An unanswered enquiry or complaint on social media costs you more than the post that prompted it.
Monthly reporting tied to business outcomes You receive a monthly report covering reach in your service areas, engagement from target audiences, website traffic from social channels and, where attributable, enquiry signals. Follower counts are context, not the measure.
See what social media could be doing for your home improvement business.
If your social media is producing content but not contributing to enquiries, the strategy, platform mix or content format needs reviewing. We will assess what you have and show you what a focused programme would look like.
Purplex manages social media for home improvement businesses across the UK, from regional installers to national manufacturers, with over 20 years of sector experience. Read our latest social media insights and advice for the home improvement sector
Does social media marketing work for home improvement companies?
Social media marketing works for home improvement companies but not in the way most agencies describe it. It rarely generates instant leads. It builds visibility and trust during the weeks or months homeowners take to decide. These answers cover what to expect, which platforms matter and how to measure it properly.
Ready to make your social media work harder? Get a free audit for your home improvement business.Which social media platforms work best for home improvement companies?
For companies selling directly to homeowners, Facebook and Instagram consistently deliver the best results. Facebook reaches a broad demographic including the 35 to 65 age group that makes most home improvement purchasing decisions. Instagram performs well for visually strong products including kitchens, bathrooms, windows and outdoor living. LinkedIn is relevant for manufacturers, trade suppliers and businesses targeting architects, builders or developers alongside the homeowner market. TikTok has growing relevance for reaching younger homeowners but requires a different content approach and investment to perform.
How quickly does social media generate leads for a home improvement company?
Social media rarely generates immediate leads in the way PPC does. Its value is in building familiarity and trust during a buying cycle that often runs from weeks to several months. Homeowners who follow your account, save your project posts or engage with your content are self-qualifying over time. That process leads to enquiries, but not on a direct click-to-conversion basis. Businesses that expect social media to replace paid search will be disappointed. Those that use it to support and extend their overall marketing see clear long-term value.
What content performs best on social media for home improvement companies?
Real project photography consistently outperforms stock imagery in this sector. Before-and-after content, installations in progress and finished installations with customer context all perform well because they provide the proof homeowners are looking for when comparing companies. Short-form video content including time-lapse installations and walkthroughs is growing in effectiveness. Written posts explaining product differences, costs or planning requirements attract engagement from homeowners in active research mode. Content that demonstrates knowledge and delivers proof works. Content that only promotes does not.
How much should a home improvement company spend on social media?
There is no fixed figure, but effective social media management for a home improvement business typically requires investment in both management and a paid budget. Organic reach on Facebook and Instagram has declined consistently. Without some paid amplification, your content reaches primarily existing followers rather than the new homeowners you are trying to attract. Most Purplex home improvement clients combine a managed content programme with a modest paid social budget, starting from around £500 per month in ad spend, adjusted by location and product range.
How do you measure social media performance for a home improvement company?
We track metrics that connect to buying behaviour: reach in your target service areas, engagement from homeowner audiences, website traffic from social channels and enquiry signals over time. We do not report follower counts as a primary measure because follower growth alone does not indicate commercial value. Monthly reports show what is reaching the right people and what is driving them to your website or enquiry forms. If a platform or content type is not contributing, we identify it and adjust.
Our Process: How Social Media Marketing Solutions Work
Social media marketing solutions work best when they follow a clear process. Ours is built around how construction and home improvement businesses actually sell. Long buying cycles. Local trust. Proof over promises.
We focus on clarity first, consistency second, and results over time.
Latest Social Media Marketing Case Studies
See how Purplex has created powerful social media marketing campaigns that boost brand reputation, grow online awareness and increase sales. Our case studies showcase tailored strategies across Facebook, Instagram, LinkedIn and more, combining creative content, targeted advertising and community management to deliver measurable results.
Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
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How do we work?
We are as flexible as you need us to be. We can work on a one-off project, such as a new website or product launch, or become an extension of your business, partnering with your team to deliver long-term growth. Either way, you’ll have access to a highly experienced team and the worlds most advanced marketing technologies.
Get in touch and start your journey today!
