10 of the best ways to drive traffic to your website

July 29, 2025

Driving consistent, high-quality traffic to your website is one of the most important things you can do to support business growth. But with so many channels and tactics to choose from, knowing what actually works – and what’s worth your time and budget – can be tricky.

In this article, we explore ten of the best ways to get more website visitors. Whether you’re aiming to increase organic search traffic or looking for faster wins through paid ads, these strategies will help you build a stronger online presence and reach your target audience more effectively.

1. Optimise for search engines (SEO)

Search engine optimisation remains one of the most reliable ways to generate organic traffic. Focus on:

• Keyword research using SEO tools
• Writing helpful content that targets relevant search terms
• Improving meta descriptions and title tags
• Adding internal links between important pages

Use Google Search Console to identify technical issues and track your performance in search engine results.

2. Create quality content consistently

Publishing blog posts, guides and thought-leadership articles that address your customers’ challenges is a great way to increase visibility. Content that solves problems or answers questions naturally performs well in Google Search.

Keep content original, easy to read and aligned with your audience’s needs. Avoid fluff. Instead, offer useful insights and free tools where relevant.

3. Use social media strategically

Social media platforms can drive both organic traffic and referral traffic. To get results:

• Post regularly and vary the type of content (images, video content, polls)
• Use hashtags and mentions to expand reach
• Share content from your own site to encourage clicks

Don’t spread yourself too thinly. Focus on the social networks your audience uses.

4. Run paid campaigns

Google Ads, display ads and paid social media marketing can all drive fast, targeted website traffic. These methods are especially effective when launching a new service or targeting specific locations.

Make sure your landing page is clear, fast to load and designed to reduce bounce rate.

5. Set up Google Business and focus on local SEO

For businesses with a physical location, Google My Business is a free tool that can improve visibility in local search results. Combine this with local SEO best practices like optimising for town or region names and encouraging customer reviews.

6. Start email marketing campaigns

Email is still one of the most effective ways to drive traffic.

• Build your email list with a strong lead magnet or free guide
• Segment your list based on behaviour
• Keep emails short and link back to your site

Avoid sending emails without a clear call to action.

7. Create video content

Short-form videos on platforms like YouTube and LinkedIn can reach new audiences and direct them back to your site. Add links in video descriptions and encourage viewers to visit your website for more information.

8. Try guest blogging

Publishing guest posts on relevant websites in your industry can bring in referral traffic and build your domain authority through quality backlinks. Look for blogs that already rank near the top of search results for your target keywords.

9. Improve your website’s user experience

Fast-loading pages, mobile-friendly design and clear navigation all influence bounce rate and rankings. Review your Core Web Vitals and make sure your site works well across all mobile devices.

10. Track your results with Google Analytics

It’s one thing to drive traffic, but knowing which channels are performing is vital. Use Google Analytics to:

• Identify traffic sources
• Understand which content performs best
• Spot underperforming landing pages
• Track the impact of new tactics over time

What is the most effective way to get long-term website traffic?

The most sustainable way to get traffic to your website is to publish helpful content that ranks well in organic search. This creates a steady stream of visitors without relying on paid ads or social media algorithms. Building traffic takes time. But by combining organic search tactics with social media, email campaigns and paid strategies, you can create a consistent flow of relevant visitors to your website.

At Purplex, we specialise in SEO, content marketing and targeted digital campaigns that drive real business results. Talk to our team about how to get traffic to your website and grow your online presence the smart way.

This entry was posted in Lead Generation, News, Web Development