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Marketing Jargon: 100 Key Terms Explained

Marketing Jargon: 100 Key Terms Explained

Digital MarketingLead Generation

Marketing jargon can be overwhelming when you first encounter it, especially if you’re working with an agency for the first time. At Purplex, we make complex language simple, so you...

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Marketing your way out of low growth

Marketing your way out of low growth

Marketing Strategy

Marketing your way out of low growth is about staying visible, building trust, and generating leads even when the economy slows. In 2025, adapting your marketing strategy, focusing on value,...

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Local Search in 2025: What Works Now

Local Search in 2025: What Works Now

Marketing Strategy

Local search is no longer about just claiming a Google Business Profile and waiting for calls. After the June–July 2025 core update (30 June to 17 July), Google has tightened the...

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Marketing Agency – 3 Steps to Choosing the Right Partner

Marketing Agency – 3 Steps to Choosing the Right Partner

Marketing Strategy

A marketing agency can transform your business or waste your budget. In today’s competitive market, choosing the right partner isn’t just about creativity; it’s about finding a team with the skills, industry...

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Google Homepage SEO: What Google’s New Interface Means for Search Visibility

Google Homepage SEO: What Google’s New Interface Means for Search Visibility

Digital MarketingMarketing Strategy

Google homepage SEO is once again in focus as Google continues shifting from search-driven behaviour to predictive, personalised experiences powered by AI and machine learning. These changes have implications for...

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Why video marketing is essential for building an outstanding brand

Why video marketing is essential for building an outstanding brand

Marketing StrategyPurplex News

Andrew Scott, founder and MD of Purplex Marketing, explains why a video strategy is essential for glazing and construction firms in today’s digital world. When I ran my own conservatory...

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How to market building products to get more sales

How to market building products to get more sales

Marketing StrategyNews

Selling building products is more competitive than ever. With hundreds of manufacturers competing for attention from construction firms, retailers, specifiers and homeowners, it takes more than a decent brochure or...

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Three marketing shifts to act on

Three marketing shifts to act on

Marketing StrategyPurplex News

Marketing does not stand still. In today’s fast-moving digital landscape, keeping pace with the latest marketing trends is essential for any business that wants to grow brand awareness, attract talent...

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Marketing Strategy for Construction Companies in 2025

Marketing Strategy for Construction Companies in 2025

Marketing Strategy

Marketing strategy for construction companies in 2025 must be sharper, more data-led, and customer-focused than ever. With market competition rising and digital ad channels evolving fast, builders, suppliers and fenestration...

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The Marketing Roof: protecting your business in uncertain economic times

The Marketing Roof: protecting your business in uncertain economic times

Marketing StrategyNews

Andrew Scott, founder and MD of Purplex Marketing, argues that marketing should be the ‘roof’ that future-proofs your business in an adverse climate Hands up – who would consider starting...

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Personal Branding for Construction Companies: Why It Matters in 2025

Personal Branding for Construction Companies: Why It Matters in 2025

ConstructionMarketing Strategy

As construction marketing consultants with years of experience advising companies on their marketing strategy and approach, we’d like to take a closer look at personal branding. We believe that a...

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Measuring Success in GEO: Key Metrics and KPIs

Measuring Success in GEO: Key Metrics and KPIs

Content MarketingDigital Marketing

In today's digital landscape, your customers are increasingly turning to AI to find solutions. Generative Engine Optimization (GEO) - the art of being visible in AI-powered search results - has...

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“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”

Stuart Dantzic - Caribbean Blinds

“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”

Amelia Gaughan - Timberlook/AWS

“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”

Neil Ashdown - Fire Doors Complete

“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”

Howard Trotter - Shelforce

“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”

Ken Rhodes -

“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”

Kurt Greatrex - Sales Director, Dekko Window Systems

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