Marketing your way out of low growth

August 9, 2025

Marketing your way out of low growth is about staying visible, building trust, and generating leads even when the economy slows. In 2025, adapting your marketing strategy, focusing on value, and keeping your audience engaged will help your business not just survive but be ready to grow when the market improves.

UK economy: 2025 snapshot

The Office for National Statistics (ONS) reported only modest GDP growth in Q2 2025, with several sectors still experiencing contraction. While the 2023 recession is officially behind us, uncertainty over interest rates and supply chains continues to affect businesses.

These conditions make marketing investment more important, not less. Firms that maintained their marketing spend during downturns historically recovered faster and gained market share ahead of competitors who went quiet.

Why marketing is an investment, not a cost

At Purplex Marketing, we treat marketing as a strategic investment. It’s the engine that keeps your brand visible, generates leads, and builds trust even when the market slows.

Marketing helps you:

• Maintain brand awareness during downturns.
• Protect existing market share.
• Position for growth when conditions improve.

How Purplex supports growth during slow markets

As a full-service marketing agency, we’ve helped hundreds of companies in construction, home improvement, and B2B sectors adapt their marketing in challenging conditions. Our approach combines strategy with execution across:

• Content marketing to educate and influence buyers.
• Search engine optimisation to improve visibility in Google search results.
• Public relations to build authority and brand reputation.
• Social media management to engage audiences and generate leads.
• PPC advertising for measurable, instant traffic.

Three marketing priorities in low-growth conditions

1. Grow your online visibility

Digital channels let you reach audiences anywhere. Optimise your presence with:

• Regular SEO-driven content updates.
• Consistent social media campaigns.
• Targeted PPC ads for high-intent search terms.

2. Strengthen relationships with existing clients

Customer loyalty is often cheaper to maintain than acquiring new leads. Use:

• Email marketing to share updates, offers, and advice.
• Personalised account management.
• Surveys and feedback loops to improve service.

3. Focus on value

Show clients the return on their spend:

• Provide data-driven results from campaigns.
• Highlight cost-saving benefits of your product/service.
• Position your offering as the best value option.

Brand positioning: why it matters

In a slow market, brand positioning sends a signal of stability and reliability. Companies that stay visible and active are perceived as stronger, which encourages customer trust and confidence.

At Purplex, we’ve seen clients in construction and home improvement maintain sales pipelines and even grow during downturns by keeping their marketing consistent.

Example results from Purplex campaigns

Expanded CTA

For more information on how to market your way out of low growth:

• Email:grow@purplexmarketing.com to arrange a consultation.
• Call:01934 808132 to speak with one of our marketing strategists.
• Contact form: Visit our contact page to submit your project brief.

You might also like

Explore more expert insights from Purplex:

• Why home improvement marketing is essential during economic uncertainty – How to keep leads coming in difficult markets.
• Brand-building confirmed as king of marketing for 2025 – Why brand remains your biggest asset.
• Proven marketing strategies for your construction company – Actionable tips for construction sector growth.
• Cutting through the noise with traditional marketing in a digital world – Combining offline and online for impact.

This entry was posted in Marketing Strategy