Can the building products industry bounce back from the Covid-19 crisis? GGP Magazine catches up with industry expert Andrew Scott to discuss. A ‘Black Swan event’ is a phrase coined...
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With the industry starting to open its doors again, Purplex MD Andrew Scott explains how, if you want to bounce back as quickly as possible, you will need a marketing...
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In the last few weeks, we've seen DIY websites set up digital queues to cope with surges of traffic, media streaming providers reduce output quality to limit the strain on...
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Home improvement companies should not underestimate the importance of Facebook advertising in 2020. Here at Purplex we run Facebook advertising campaigns for home improvement companies across the UK and Ireland....
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Let's start with the facts, Google's market share in search engines is strong. Last month (January 2020) it held 87.5% of the search engine market share in the UK for...
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Construction marketing expert and CEO of Purplex, Andrew Scott, discusses consolidation and the power of brand If ever there was a ‘pivotal year’ for business in recent times, then perhaps...
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Over the last couple of years, we’ve seen the average time spent on social media apps rising by 45% since 2012. The main reason for this? Popular platforms, such as...
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In-between algorithm updates and endless theories about what the updates are actually about (Google don't give away any secrets), it's hard to know where to start with local search engine...
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It doesn’t matter where we look these days, whichever direction will result in an avalanche of choices and options available to us. It means that winning the ‘hearts and minds’...
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Are you one of the 76% that believe marketing has changed more in the past 2 years than it has over the last 50? If not, this could be the...
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Our CEO, Andrew Scott, discusses why design is a vital component of an effective marketing strategy – and why employing a professional design team makes perfect sense. Consumers are bombarded...
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Our CEO, Andrew Scott discusses why it’s essential to create a trusted brand in today’s construction and window industry. 20 years ago, when TV, radio and print media were the...
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“Dekko has grown from £6m to £20+ over the last 8 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex - Sales Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes - Head of Marketing, Edgetech
“Purplex have really shown their worth since we started working with them and they did a fantastic job on our website. They have helped us increase our brand exposure and delivered consistent results. When it comes to building products, Purplex know the industry and what works, and re-signing back up was an easy decision and one we believe will help us keep pushing forward”
Warren Muschialli - Managing Director, Newton Waterproofing
