Fenestration marketing for manufacturers, systems companies and trade suppliers. Purplex helps window, door and glazing brands generate qualified leads, strengthen distribution networks and increase market share through sector-specific marketing strategies.
Rank for high-value commercial search terms such as systems supply, trade partnerships and specification opportunities. We focus on attracting installers, distributors and commercial buyers, not low-budget consumer traffic.
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We build websites that support complex product ranges, technical documentation, trade portals and specification downloads. Designed to convert distributors, installers and commercial decision-makers.
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Target installers, architects and commercial buyers with focused paid campaigns. We manage budget against pipeline value, not vanity clicks.
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Position your brand in leading fenestration and construction publications. We manage media relations, award entries and thought leadership to strengthen industry credibility.
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Technical content, product launches and distributor communications tailored to the fenestration supply chain.
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Sector-led social media that keeps your brand visible with installers, distributors and specifiers. Structured campaigns aligned to product launches and sales growth.
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In competitive fenestration markets, brand perception drives specification and trade preference. We develop strategic brand identities, product literature and campaign creative that supports distributor networks and positions your business as a market leader.
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Video content supports product launches, installer training and technical communication across the supply chain. We produce structured video campaigns that strengthen brand authority and help manufacturers explain systems, innovations and performance advantages clearly.
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Fenestration marketing requires sector knowledge. We support manufacturers and trade brands with integrated campaigns across SEO, PPC, PR, digital strategy and brand positioning. Our focus is generating qualified trade enquiries and strengthening your position in the supply chain.
For over a decade, Purplex has worked across the fenestration industry, supporting manufacturers, fabricators and glazing brands with strategic marketing. We understand systems supply, trade relationships and specification routes to market.
Whether you manufacture aluminium systems, PVCu profiles, composite doors, hardware or glass products, our team builds campaigns designed to increase qualified enquiries and commercial opportunities.
Make your sales pipeline stronger and align marketing with revenue growth.
Purplex delivered a national PR campaign for Shelforce, a specialist PVCu and aluminium window and door manufacturer, following their King’s Award for Enterprise win. The campaign combined strategic press relations, broadcast media coordination, and industry coverage to maximise visibility across the UK.
Our team handled the award submission, media planning, press day coordination and national press distribution, ensuring the story reached mainstream news, trade publications and broadcast media.
As a result, the campaign generated significant national exposure and positioned Shelforce as one of the UK’s most recognised social enterprise window manufacturers.
Campaign Results
79+ million people reached across the UK
26+ pieces of press coverage secured
6+ million TV audience through BBC and ITV news coverage
This campaign demonstrates how a targeted fenestration PR strategy can raise brand visibility, strengthen reputation and generate national recognition for manufacturers and suppliers.
Client: Shelforce
Services: PR & Communications
Sector: Fenestration Manufacturing
Fenestration marketing for manufacturers and systems companies must reflect how the sector actually buys, specifies and distributes products. These FAQs address how a specialist fenestration marketing agency supports manufacturers, fabricators and trade suppliers in generating qualified enquiries, strengthening distribution networks and increasing commercial pipeline value.
Book Your Fenestration Growth Strategy CallAs a manufacturer, I need marketing that understands installer networks, systems houses and specification routes, not generic B2B theory. A specialist fenestration marketing approach builds campaigns around trade partnerships, distributor growth and commercial buyers, rather than chasing low-value domestic traffic.
Yes. Our strategy focuses on attracting installers, distributors, architects and commercial decision-makers. We target high-intent commercial search terms, align PPC with pipeline value, and structure content around systems supply, trade partnerships and specification opportunities to deliver relevant, qualified enquiries through strategic fenestration lead generation.
Manufacturers and systems companies often sell through layered distribution networks. We align brand positioning, lead generation and trade communication so demand supports your installer base and distributor network. Campaigns are structured to strengthen relationships across the supply chain, not bypass them. This approach sits at the core of a strong fenestration industry marketing strategy designed for long-term, channel-led growth.
SEO builds long-term visibility for commercial search terms linked to systems supply, trade partnerships and specification. PPC accelerates visibility for targeted audiences such as installers and architects. Budget is managed against commercial opportunity and pipeline growth, not traffic volume alone. Learn more about SEO and PPC for window and door manufacturers.
Consistent technical content, trade PR and structured product communication position your brand within leading industry publications and trade channels. This builds credibility with installers, distributors and specifiers, supporting product adoption and long-term commercial growth.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
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