We partner with companies in the KBB industry to drive growth, boosting efficiency with a marketing strategy that’s sensitive to market conditions. For 20 years, Purplex has specialised in the home improvement sector. Our in-house specialists work across SEO, PPC, PR and web design, delivering high-quality marketing that helps KBB businesses beat the competition.
With a dedicated account manager assigned to your business, we’ll blend seamlessly into your team, identifying solutions to challenges that hold back your business growth. We already understand kitchens, bathrooms and bedrooms, so whether you need social posts, press releases or brochures, you can rest assured that the well-researched content will resonate with your target audience. Whether you have a low volume, artisanal production line or operate a high-volume, low-margin business, we have the experience and expertise to deliver leads.
When someone's planning a kitchen renovation, bathroom redesign, or sourcing KBB products they start online. If you're not showing up in search results, you're not in the conversation. We build SEO strategies that get you ranking for the terms your customers are actually searching - locally and nationally.
Learn More
KBB purchases aren't just about buying kitchens, bathrooms, cabinets and taps - it's about investing in your home or sourcing great products for your business. We create content that speaks to that: project galleries, design guides, installation advice, trend reports. Content that educates, inspires and builds confidence in your brand.
Learn More
Your website is your online showroom for your business, products, and team. We design websites that showcase your products beautifully, make it easy to browse ranges, and turn visitors into leads. Fast loading, mobile-optimised, built to convert.
Learn More
Paid search puts you in front of customers actively looking for what you sell. We run targeted PPC campaigns for KBB businesses that attract high-intent buyers - people ready to book consultations, request quotes and start supply partnerships.
Learn More
Trust and reputation is everything in KBB. We secure editorial coverage in trade publications and online platforms that position you as an expert. Product launches, showroom openings, thought leadership. We will get you the coverage that builds credibility.
Learn More
Instagram, Facebook, Pinterest - these platforms are made for the visual nature of KBB. We create social media strategies that show off your best projects, engage your audience and drive traffic back to your website. Beautiful imagery with smart targeting and great copy leads to successful engagement.
Learn More
Your brochures, branding and marketing materials need to match the quality of your products. We create design work for KBB businesses that looks as premium as what you're selling - including brochures, social graphics, sales displays, and more.
Learn More
Static images only tell half the story. We produce video content that takes customers through installations, showcases showroom spaces, or explains your manufacturing process. Video is king right now, and garners engagement faster than any other medium.
Learn More
KBB sales cycles are long. Someone might browse your showroom today and not make a decision for six months. Our email marketing generates new leads, but also keeps you front of mind during that journey - sharing inspiration, offers and expertise that moves them closer to buying.
Learn More
Businesses in the KBB sector need marketing that works across a long buying cycle. Our process combines strategy, creative execution and ongoing optimisation to ensure kitchen, bedroom and bathroom brands stay visible, generate enquiries and build long-term growth.
Every project begins with a detailed discovery phase. We review your products, brand positioning, competitors and current marketing performance. Our team analyses search demand across the KBB sector, identifying the keywords homeowners use when researching kitchens, fitted bedrooms and bathroom renovations. This research forms the foundation of your marketing strategy.
Once the research is complete, we develop a marketing strategy tailored to your business goals. This includes defining priority channels such as SEO, PPC advertising, content marketing, PR and social media. We identify where your audience is searching, how competitors are positioned and which opportunities will deliver the strongest commercial return.
With the strategy agreed, we begin building campaigns and improving your digital presence. This may include website optimisation, new landing pages, content creation, design work and targeted advertising campaigns. Our focus is on showcasing your products, installations and expertise while ensuring your website converts visitors into enquiries.
We then launch and manage campaigns designed to attract high-intent visitors. Through search engine optimisation, digital advertising, PR coverage and social media promotion, we increase visibility for your brand across the entire customer journey. This ensures your business appears when homeowners research ideas, compare suppliers and request consultations.
Marketing is an ongoing process. We continuously monitor campaign performance, analysing traffic, enquiries and conversions to understand what is delivering results. Our team refines campaigns, expands successful strategies and identifies new opportunities so your marketing continues to generate leads and support long-term business growth.
Most kitchen, bedroom and bathroom purchases begin online. Homeowners typically spend weeks researching ideas, comparing suppliers and reviewing installation options before contacting a company. That means your marketing needs to appear across the entire buying journey.
At the start of the process, homeowners search for ideas, styles and inspiration. This includes searches for modern kitchens, fitted bedroom ideas, bathroom design inspiration and renovation trends. Content marketing, galleries and social media help businesses appear at this stage.
Once customers have ideas, they start researching products, materials and suppliers. Searches often include kitchen worktops, fitted wardrobes, bathroom storage solutions and showroom locations. SEO and helpful website content help capture this research traffic.
Homeowners then compare companies before deciding who to contact. This is where searches such as kitchen showroom near me or bathroom installers in a local area become important. Local SEO, Google Ads and strong website trust signals all play a role.
Finally, customers search for consultations, installation quotes and supplier reviews. At this stage your website needs clear calls to action and a professional design that converts visitors into enquiries.
We don't guess - we analyse. Our experts do the research to identify opportunities in the market that will put you ahead of the competition. They ensure your marketing uses the best keywords in the KBB sector to help showcase your business to potential customers from organic search results and PPC campaigns.
Our team is made up of marketing experts who understand the home improvement sector. We're familiar with the unique challenges and opportunities that businesses like yours face, enabling us to craft strategies that resonate with your target audience.
Choosing a kitchens, bedrooms and bathrooms marketing agency is about more than ticking off a list of services. The real value comes from attracting the right visitors and turning them into genuine enquiries.
Our campaigns are designed to increase visibility for the searches that matter most to KBB manufacturers, retailers and installers. That includes improving rankings for product and showroom searches, attracting customers researching renovation projects and generating enquiries from homeowners ready to buy.
We combine SEO, digital advertising, PR, content marketing and web design to build consistent visibility across the entire buying journey. This helps kitchen, bedroom and bathroom companies generate more leads while strengthening their reputation in a competitive market.
There's a reason our clients stay with us for many years - we live up to our promises. We know that we only succeed when you succeed, so our in-house marketers continue driving growth on your account long after the honeymoon period ends. We're proud to be a partner for the long term, and our strategy is based on this understanding. Rather than damaging your long term prospects by focusing only on quick wins, we'll build your brand's reputation and visibility over time, pushing you to the top of the market.
Successful marketing in the kitchens, bedrooms and bathrooms sector requires a clear understanding of how homeowners research products and suppliers online. Before contacting a showroom or installer, most customers spend time searching for ideas, comparing brands and reviewing completed projects.
For manufacturers, retailers and installers, this means your marketing must appear across several stages of the buying journey. Search visibility, strong visual content and credible customer reviews all help businesses build trust and generate enquiries.
We recently explored these topics in more detail in our article on kitchen and bathroom marketing strategies for manufacturers and installers. The guide explains how SEO, project photography and helpful content can help KBB companies attract homeowners researching renovation projects and turn website visitors into enquiries.
If you want to understand how marketing works in the KBB sector and what strategies deliver the strongest results, the article provides a useful overview of the approaches we recommend.
We've been delivering results for ambitious businesses for over 20 years. We are the experts in marketing strategies that drive growth and leads in competitive sectors.
20 years of experience in home improvement marketing
Campaigns for manufacturers, retailers and installers
Full-service support across SEO, PPC, PR, content and web design
Dedicated account management with long-term growth focus
We work with ambitious kitchen, bathroom, and bedroom businesses who want to stand out in a crowded market. Whether you need a complete marketing strategy or support with a specific channel, we deliver results.
From showroom retailers to manufacturers and trade suppliers, we understand what drives success in KBB. Long-term relationships with customers, trust built through expertise, and marketing that reflects the quality of what you sell.
If you're ready to take your marketing seriously, get in touch.
Businesses in the KBB sector often ask similar questions before choosing a marketing partner. These FAQs explain how a kitchens, bedrooms and bathrooms marketing agency helps manufacturers, retailers and installers increase visibility, attract homeowners researching renovation projects and generate more qualified enquiries.
Speak to Our Kitchens, Bedrooms and Bathrooms Marketing SpecialistsA specialist KBB marketing agency helps attract customers at each stage of the buying process. This may include SEO for showroom searches, Google Ads campaigns, content marketing and a website designed to convert visitors into enquiries.
Most KBB businesses benefit from a mix of SEO, paid search advertising, content marketing and social media. These channels help companies reach homeowners researching renovation projects and looking for trusted suppliers.
Yes. Manufacturers often focus on brand visibility, trade media coverage and product marketing, while installers typically rely more on local SEO, paid search and lead generation campaigns targeting homeowners.
The kitchen, bedroom and bathroom sector has a longer buying cycle than many other industries. Customers often research extensively before visiting a showroom or requesting a quote. A specialist marketing agency understands this process and builds campaigns around it.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
Legislation and Regulations
Read more
Digital Marketing
Read more
Lead Generation
Read more
Events
Read more
