Business growth is a bit like keeping work flowing on-site. If one part of the job slows, the whole project falls behind. You know the feeling. One delay knocks everything...
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MarTech can feel a bit like having a toolbox full of shiny kit. It helps you track every click, automate emails and spot patterns. But if you only follow the...
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Every successful business growth model answers three questions: How do you get customers? How do you close the sale? And how do you keep them coming back? Running a building...
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Building your brand helps people remember you when they need a trusted installer, supplier or contractor. Buyers have endless choices today, so they look for names that feel familiar and...
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AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...
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With the Autumn Budget fast approaching, Andrew Scott, Managing Director of Purplex Marketing, says marketing during economic uncertainty is not optional but a vital part of business survival. Andrew Scott,...
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A marketing agency can transform your business or waste your budget. In today’s competitive market, choosing the right partner isn’t just about creativity; it’s about finding a team with the skills, industry...
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Direct mail remains a vital part of the modern marketing mix, offering standout results in an increasingly digital world. In this article, Andrew Scott, founder and CEO of Purplex Marketing,...
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Andrew Scott, founder and MD of Purplex Marketing, argues that marketing should be the ‘roof’ that future-proofs your business in an adverse climate Hands up, who would consider starting a...
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As St Patrick’s Day approaches, Purplex MD and founder Andrew Scott explains why the ‘luck of the Irish’ doesn’t extend into business, especially when it comes to marketing. Every year,...
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A Building products business can be very lucrative, but it takes a lot of hard work and dedication to grow and compete. If you're interested in starting or marketing a...
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With the industry starting to open its doors again, Purplex MD Andrew Scott explains how, if you want to bounce back as quickly as possible, you will need a marketing...
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