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Facebook Leads Up 94% for Purplex Clients
Facebook leads are now a critical driver of growth for home improvement companies. At Purplex, we manage targeted Facebook advertising campaigns for installers and suppliers across the UK and Ireland, helping generate high-quality enquiries at low cost.
The results we achieved for our clients in January this year have hit record levels at highly effective costs per lead. Our clients saw a 94% year on year increase in leads based on like for like budgets.
Why is Facebook so important for lead generation?
Be where your customers are – the average time spent on social media apps has risen by 45% since 2012. By promoting your business on social media, you can be where your customers are.
Facebook users are getting older with more disposable income – Over 55s are the second-biggest demographic on Facebook. This trend towards an older generation using Facebook plays into the hands of home improvement companies, enabling them to target those people who are likely to be homeowners with a decent amount of disposable income.
Brand awareness – Reach thousands of people in your local area for minimal spend.
Highly targeted – Facebook advertising allows you to promote your business locally to targeted demographics.
Cost effective – Facebook has reported on economies of scale in 2019 with the average price of an ad decreasing by 6% while the overall impression rate increasing by 37% – a win-win for advertisers all round!
Retargeting solutions – Using Facebook Pixel it’s possible to target visitors to your website with adverts on Facebook. This form of remarketing is effective in improving lead generation and sales conversions.
If you are looking to generate more leads for your home improvement company we can help by creating, implementing and managing lead generation campaigns for anything from boiler replacement to new uPVC windows.
You Might Also Like to Read
If you’re interested in getting better results from Facebook and social media marketing, here are four articles worth exploring:
- Social media soaring through lockdown – How Facebook and other platforms supported business growth when it mattered most.
- The importance of social advertising – Why targeted Facebook ads are still delivering strong ROI across key demographics.
- Proven marketing strategies for your construction company – A breakdown of paid and organic tactics including Facebook, Instagram, and TikTok.
- Social media trends you need to know – What’s changing across the major platforms and how to stay competitive.
Talk to the Experts at Purplex
If you’re looking to generate high-quality Facebook leads for your business, we can help. From campaign setup to ongoing management, our team knows how to get results.
Call us on 01934 808 132, or
Email grow@purplexmarketing.com
Let’s talk about your goals and build a strategy that delivers.
This entry was posted in Lead Generation, Marketing Strategy
