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Facebook Leads Up 94% for Purplex Clients
Most homeowners still scroll Facebook each day, and this makes it a steady place to find people planning work on their homes. When the message and targeting match what you sell, the results can be quick. That’s why our clients saw a 94% year-on-year rise in Facebook leads. 
Why Facebook Still Works for Home Improvement Leads
Homeowners use Facebook in the same way people check weather reports: often, and without thinking. It’s quick, familiar, and full of local updates. That makes it one of the best places to reach people who are planning work on their homes.
You see three strong patterns across the platform in 2025:
Homeowners spend more time browsing local content
People scroll for quick ideas. Local installers, case studies, and real jobs catch attention faster than big national brands.
The audience has shifted older
Over-55s are now one of the most active groups on Facebook. Many own homes and have spending power. That fits the core market for windows, doors, roofing, insulation, heating, extensions, and upgrades.
Facebook remains one of the cheapest ways to buy attention
Costs move, but the platform still offers low-cost visibility in your target area. You can reach thousands of people for the price of a cup of coffee.
Why Our Facebook Campaigns Delivered a 94% Increase in Leads
At Purplex, we run Facebook campaigns in a simple way. We target the right people, show them clear messages, and send them to pages that convert.
Here’s what made the difference for clients this year:
We used local targeting, not broad targeting
Most home improvement decisions start close to home. We target realistic postcodes, not the whole country.
We used real project photos
A homeowner trusts a genuine job far more than a stock image. Our clients see stronger results when ads look like real work.
We aligned ads with demand
If boiler interest spikes, we promote boiler ads. If conservatories trend in summer, we push them then. Matching ads to real search demand improves quality.
We improved landing pages
Traffic alone does nothing. The page needs to help the user take the next step. We use simple layouts, quick enquiry forms, and clear phone numbers.
Why Facebook Works Well for Installers and Suppliers
For most firms, Facebook campaigns help with three key goals:
- Reach – Get seen by thousands of local people who may not know you yet.
- Warm leads – Keep you in front of people who looked at your website but didn’t enquire.
- Steady demand – Fill the gaps in your pipeline when organic traffic quietens down.
It works well alongside Google Ads and SEO because Facebook reaches people earlier in their decision-making process.
Retargeting Builds Confidence and Trust
Many homeowners visit your site, read a page, then leave. Retargeting lets you speak to those same people again on Facebook. This is useful in home improvement, where buyers take longer to make decisions. A simple reminder can bring them back when they’re ready.
What We Can Help You With
We build, run, and improve Facebook campaigns for:
- window companies
- door installers
- roofers
- conservatory specialists
- boiler and heating firms
- renewable and green tech installers
- fabricators and suppliers
You tell us what type of work you want more of, and we set up campaigns to match.
Next steps to bring in stronger leads
If you want Facebook to become a steady source of quality enquiries, it comes down to three things: simple targeting, strong creative, and pages that convert. When those pieces fit, you get leads from people who are thinking about buying, not people who are browsing.
Talk to Purplex about your Facebook lead generation
If you want a Facebook campaign that brings in better leads and supports your sales team, we can help. Tell us what you sell, your service area, and your ideal customer. We will review your current setup and outline what to fix first.
For more information, contact us here, email grow@purplexmarketing.com, or call 01934 808132.
You Might Like to Read
If this guide helped, these articles explore more ways to get stronger leads from social and digital channels.
- The importance of social advertising – How paid social supports steady demand for home improvement work.
- Proven marketing strategies for your construction company – A simple view of what works across the full marketing mix.
- Social media soaring through lockdown – What firms learned about audience behaviour during rapid change.
- 3 simple steps to selecting a marketing agency – A quick way to check if your marketing partner fits your goals.
About the Author – Martyn East
I’m Martyn East, SEO Executive at Purplex. I help construction, home improvement, and building products companies grow through clear content, simple SEO, and lead-focused digital campaigns. If you want support from a Facebook and PPC team that understands your trade, speak to our SEO services team.
Connect with me on LinkedIn or read more of my articles: Martyn East.
This entry was posted in Lead Generation, Marketing Strategy
