Marketing for UK housebuilders and developers from Purplex is designed to generate leads, boost reservations and grow your brand. Our in‑house team combines deep sector knowledge with proven digital and offline strategies, helping developers and housebuilders achieve measurable results across SEO, PPC, web design, social media, PR and content marketing.
Housebuilders and property developers need search engine optimisation to capture buyers searching for new homes, developments and locations. If you don’t appear when people search for your developments, you’re missing out on valuable enquiries.
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We design and build conversion‑focused websites for housebuilders and developers. Our sites showcase your projects with interactive maps, virtual tours and easy enquiry forms to turn traffic into reservations.
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PPC ads on Google, Facebook and other platforms reach homebuyers and investors where they spend their time. We manage your budget to ensure every pound is invested efficiently to drive enquiries and reservations.
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Build your brand and manage your reputation with our award‑winning PR team. We have strong relationships with industry publications and local media and use them to position your developments at the forefront of the UK housing sector.
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Content builds your visibility online and guides prospects through the buying journey. Our team translates technical information planning, sustainability and construction quality into engaging stories while capturing your brand’s tone of voice.
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Social media expands your reach and builds trust with potential buyers and investors. Our specialists know how to promote new developments on every platform and engage audiences with compelling storytelling.
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Whether you need a new brand identity, marketing collateral or a site brochure, our creative team will produce stunning work that gives your development the professional image it deserves.
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Homebuyers love video tours and lifestyle clips of developments. Engaging videos bring your projects to life, drone footage, walkthroughs and customer stories, that help you stand out in the crowded housing market.
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Marketing for housebuilders and developers is our speciality. At Purplex, we’ve helped developers across the UK grow with tailored strategies that combine SEO, PPC, web design, social media, PR and content marketing. Our campaigns are built on deep sector knowledge and proven results, designed to attract serious homebuyers and investors and convert them into reservations and sales.
Ready to grow your development business?
Partner with Purplex for expert marketing that delivers measurable results.
For over a decade Purplex has specialised in generating thousands of leads for housebuilders and developers across the UK and beyond. Our marketing team has in‑depth knowledge of the housing sector, so we know how to deliver outstanding results for our clients. Explore our case studies to see what we could achieve for you.
Whatever you build city apartments, suburban estates, luxury homes, mixed‑tenure communities or build‑to‑rent schemes, our experts are ready to help you grow your business and lighten the load on your sales team.
The UK housebuilding sector is facing one of its most complex operating environments in decades. Planning delays, rising build costs, affordability pressures and slower absorption rates mean that generating consistent buyer demand is no longer optional, it is critical to protecting margins and maintaining sales momentum.
Housebuilders can no longer rely solely on footfall to show homes or national brand recognition. Buyers now begin their journey online, researching developments, comparing locations, analysing energy efficiency credentials and reviewing incentives before making an enquiry.
That means your digital presence, brand positioning and launch strategy directly impact:
At Purplex, we build marketing strategies designed specifically for residential developers and housebuilders operating in competitive regional and national markets. Our focus is simple, generate high-quality buyer enquiries, improve conversion rates and reduce reliance on heavy incentive-led selling.
A successful development launch can determine the commercial success of an entire scheme. Whether you are launching 25 homes or a 500-plot mixed-tenure site, early demand generation drives confidence and protects pricing.
Our launch strategies combine:
By building demand before show homes even open, we help developers secure early reservations and improve absorption rates from day one.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
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