Companies that buy insulating glass units (IGUs) care about lead time, quality control and technical capability. Your site and campaigns should reflect that. This sector page maps the services we use to attract the right buyers and filter out low-value retail leads.
Rank for sealed unit searches that convert. We build product and capability pages around real intent, such as double and triple glazed units, acoustic IGUs, solar control, safety glass options, spacer bars, lead times and delivery coverage.
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Create the pages buyers need before they pick up the phone. We write spec led content, FAQs, guides and datasheet style pages that explain options, performance, compliance and ordering details in plain language.
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Build a site that supports trade quoting. We structure navigation around product type and capability, add quote forms that collect the right details, and improve trust signals with QA, standards, lead times and delivery information.
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Capture urgent buyers searching for supply and turnaround. We target trade and commercial intent, control geography, schedule around production capacity, and use landing pages that qualify the enquiry before it hits your inbox.
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Get your expertise into the trade press and sector channels. We build authority with product launches, technical explainers, case studies and commentary that supports links, brand searches and specification confidence.
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Support sales conversations with proof, not noise. We plan content that shows capability, turnaround, quality control, testing, logistics and real jobs. This keeps your brand present when fabricators and installers shortlist suppliers.
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Clarify what you make and who you supply. We sharpen positioning for trade, commercial and specialist IGUs, improve brochure and datasheet design, and align your brand with reliability, process and technical competence.
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Show the factory, the process and the quality checks. Short films work well for credibility with trade and specifiers, and they lift conversion on landing pages, proposals and sales follow ups.
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Stay top of mind with fabricators and installers. We plan email campaigns around lead time updates, product changes, seasonal demand, new capability and specification support, backed by tracking and enquiry reporting.
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Marketing for IGU manufacturers is about getting found by the right buyers, then making it easy for them to request a quote. Our process focuses on trade and commercial intent, clear capability messaging, and lead filtering, so you generate enquiries you can actually service and price quickly.
We confirm who you want enquiries from. Fabricators, installers, trade counters, contractors, and specifiers all search differently. We define your value points, lead time messaging, delivery coverage, and product capability. We also agree what a qualified lead looks like.
We map keywords to product and capability pages, not generic “glass” terms. We fix technical issues, improve internal linking, and build a structure around double and triple glazed units, acoustic, solar control, safety options, and turnaround. We also tighten local and regional coverage pages where relevant.
We build campaigns around trade and commercial intent. We control geography, add negative keywords, and use ads that set expectations on lead times and supply area. Landing pages focus on fast quoting, with forms that capture the details your team needs to price accurately.
We create the content buyers need before they enquire. That includes product pages, capability explainers, ordering guidance, FAQs, and downloadable spec assets. Content supports both SEO and sales, so your team can use it in follow-ups and proposals.
Once the foundations are in place, we scale what works. We expand keyword coverage, build new landing pages for specialist IGUs, test new ad groups, and refine conversion journeys. The goal is steadier lead flow, better qualification, and stronger return.
We start by defining the buyers you want. Fabricators, installers, trade counters, contractors and specifiers all look for different signals. We align your messaging around lead time, consistency, technical range, delivery coverage and service, then build pages that make it easy to request a quote.
IGU SEO works when you map search intent to what you actually produce. We structure the site around product types and performance needs, then create serviceable pages for trade supply, turnaround, delivery areas and specialist units. This helps you rank and converts the right visits into enquiries.
Paid search can flood you with the wrong enquiries if it is not controlled. We build campaigns around trade and commercial intent, apply location rules, use negative keywords, and route traffic to quote pages that collect the details your team needs. You get fewer, better enquiries.
Your website should answer the questions buyers ask before they switch supplier. We build trust with clear product information, quality processes, standards, logistics and lead times. We also tighten quote forms to reduce back and forth and speed up sales conversion.
Most IGU manufacturer sites fail on the basics: unclear capability pages, weak quote journeys, and campaigns that attract the wrong audience. Start by fixing positioning, search coverage and lead filtering, then scale SEO and PPC once conversion and tracking are solid.
We supported Edgetech with a trade PR campaign focused on IGU automation and a long-term partnership story with Padiham Glass. It generated 19 pieces of coverage across print, online and social, with a combined audience of 62,000. The campaign included 5 feature articles, 13 press release pickups, and 1 video, appearing in titles such as Windows Active Magazine, Total Fabricator, GGP Magazine and Glass Times.
These FAQs answer the questions IGU buyers ask before they request a quote. They clarify lead times, product capability, delivery and quoting, so you attract better trade enquiries and waste less time on poor fit leads. They also strengthen SEO by matching how people search.
Speak to Purplex about marketing for IGU manufacturersWe target trade intent keywords, tighten location settings, and use negative keyword lists. We also route traffic to quote pages that ask for the details trade buyers provide, which filters casual retail enquiries and reduces admin time.
Ask for unit dimensions, glass type, thickness, spacer, bar requirements, safety options, quantity, delivery postcode and required by date. Keep it simple, but collect enough to price quickly and avoid follow up emails.
Yes. We build regional landing pages and paid campaigns around your delivery coverage and production capacity. This supports better conversion and avoids enquiries you cannot service within lead time expectations.
We use clear capability pages, short explanations, and downloadable assets for spec detail. The page answers common questions fast, then offers deeper information for buyers who need it, such as performance, options and ordering requirements.
It depends on your current site, competition and how many capability pages exist today. You can usually improve visibility quickly with technical fixes and better structure, then build consistent enquiry growth by expanding product led content over time.
Yes. We can throttle spend by day, region and keyword group, and shift focus between product lines based on capacity. This keeps demand aligned to what the factory can deliver and protects service levels.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
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