Lightfoot Windows has been a trusted supplier of steel windows and doors since 1935, with a reputation built on its long-standing relationship with Crittall Windows. As the most experienced Crittall specialist in the UK, Lightfoot has supplied and installed these iconic products primarily across London, the South East and the Channel Islands for nearly nine decades, and also delivered several successful products nationwide for clients.
The impact of the new marketing programme was quickly evident. Within just a few months of launch:
76+
+10%
+45%
Despite its enviable heritage, Lightfoot recognised the need to modernise its marketing and reach new customers online. The company approached Purplex Marketing to deliver a comprehensive marketing strategy that would raise visibility, generate qualified leads and showcase its expertise as a Crittall specialist.
Purplex began working with Lightfoot in spring 2025. The partnership included the design and launch of a new website, complete with a user-friendly estimator tool, to make it easier for customers to obtain indicative pricing. The Purplex creative team also produced a corporate video and photography for the homepage to present the business with a professional, contemporary image.
Alongside the website launch in May, Purplex implemented a multi-channel digital strategy. This included search engine optimisation (SEO), social media management, pay-per-click campaigns and social advertising. Importantly, Facebook was identified as a platform with untapped potential, and targeted campaigns were introduced to generate leads.
The relationship between the two companies mirrors the successful long-term collaboration Purplex has with Crittall Windows, for whom Purplex manages PR and marketing activity. This shared experience gave Lightfoot trust and confidence in Purplex’s ability to deliver meaningful results.
""Since taking up the services of Purplex, we are pleased to report that the collaboration has been excellent. The journey started in autumn 2024, followed by a series of meetings and then committing to their services in spring 2025.
“After only a few months of going live, we are happy to report that the service has been impeccable. The refreshed website has a modern, professional look and feel about it and we are pleased to report that website enquiries account for 45% of our leads generated. The statistics far outweigh our previous performance in these areas.” "
Purplex works with businesses across the fenestration and construction sectors to deliver measurable growth through marketing. From digital lead generation and websites to PR, video and creative campaigns, we help companies transform their visibility and performance.
If you are looking to increase enquiries and strengthen your brand, contact Purplex here.
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
“We made the decision to switch agencies to Purplex a few years ago, and have never looked back. Our business has grown beyond expectations, and Purplex have been with us every step of the way. We can’t wait to see what the future holds.”
Ken Rhodes
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Sales Director, Dekko Window Systems
