Purplex helps Deks drive digital marketing performance

As a specialist solution supplier for solar, flat roofing, landscape and drainage, Deks, had a plan for ambitious growth and expansion into builders’ merchants. They engaged Purplex to drive stronger digital marketing performance.

The Results

+40%

per cent growth since the partnership with Purplex began

+200%

Exceeded their target of growing from £3m to £9m in the first year

20000000+

Expanded its marketing retainer to support a new seven year plan to hit £20m

About Deks

Deks began in Melbourne in 1947 with the original Dektite rubber roof flashing and has grown into a UK based manufacturer and distributor of leading roofing, drainage and plumbing solutions. Through a strong network of retailers and merchants across the UK, Europe, Middle East and Africa, Deks supplies market leading flashings including Dektite, Seldek, Rapid Flash and SolarDek along with Fast Flash and Perform lead free ranges. Its drainage portfolio includes BandFlex and ValueFlex pipe couplings and the DekDrain system, all designed to provide reliable, user friendly performance supported by responsive customer service. 

A close-up shot of a man with light brown hair and a blue striped shirt speaking to a second man.

The Partnership

Purplex delivered a focused mix of social media, digital advertising, email and high impact creative that strengthened brand awareness and influenced buying decisions with builders’ merchants and trade customers. Deks has since achieved 40 percent growth, with revenue reaching £10m.  

"“I was looking for an agency to run our social media, as I’d been trying to do it myself and it was taking up time. Purplex could do that, plus many other services too, and this took a lot of pressure off me, giving me more time to grow the business.

“Anyone who works with us really has to know the sector and Purplex are perfectly well-positioned in that respect. They have the knowledge, the contacts, the capability and the depth, and in the time we’ve been working with them our results have been outstanding.”"
Ollie Janes, Deks Managing Director

What Our Customers Say

“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”

Stuart Dantzic

Caribbean Blinds

Video testimonial

What Our Customers Say

“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”

Amelia Gaughan

Timberlook/AWS

Video testimonial

What Our Customers Say

“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”

Neil Ashdown

Fire Doors Complete

Video testimonial

What Our Customers Say

“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”

Howard Trotter

Shelforce

Video testimonial

What Our Customers Say

“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”

Kurt Greatrex

Managing Director, Dekko Window Systems

What Our Customers Say

“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”

Charlotte Hawkes

Head of Marketing, Edgetech

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