111% increase in leads with new user focused website and SEO activity for Emerald

Purplex has been working closely with Emerald Windows and Doors for many years on their digital marketing strategy, resulting in a consistent year-on-year increase in website enquiries and leads.

The Results

Thanks to a brand-new website centred around the customer experience and incorporating a strong organic SEO strategy, we have secured the following results for Emerald Windows and Doors:


lead generation increase over five years


average annual increase in lead generation YOY over five years


average leads per month: 134% more than original monthly target

About Emerald Windows and Doors

Launched in 2004, Emerald Windows and Doors has years of experience installing quality home improvements across the South West of the UK and takes pride in offering a selection of exceptional products and delivering a friendly and professional service.

Over the years the company has grown into an incredibly popular installer operating in Swindon, Bristol, Reading, Oxford and Bath.

The Challenge

With the challenges thrown at the fenestration industry over the last few years, Emerald Windows and Doors wanted to guarantee they could generate a steady stream of leads no matter what was happening in the economy. Having a strong online presence is vital and so they needed to update their existing website to improve the overall performance and user experience.

Our Solution

To get started we needed an understanding of the structure and design of the existing website and so our in-house user experience (UX) specialist, conducted a full website review and audit. Following this, the web team had both the knowledge and insight to create a list of strategic recommendations designed to give the new website the edge it needed.

As a result, we implemented an entire web redesign which was centred around user experience. This ensured that all visitors to the website could easily find what they were looking for in order to increase the number of monthly enquiries.

To complement the launch of the new website and to drive even more visitors to the website, we also designed an organic search engine optimisation strategy. By utilising the power of carefully planned content pieces, which embedded essential key words, we were able to successfully increase Emerald Windows and Doors visibility on search engine platforms.

Since we started working with the team at Emerald Windows and Doors, we have seen incredible results with their monthly enquiries which have increased year on year. We’ve even exceeded the new lead target initially set from securing twice as many enquiries as originally requested.

Emerald Windows and Doors logo
"Purplex did an incredible job on our new website and since they’ve been in charge of our digital marketing strategy, we’ve consistently secured new leads every month.Despite the ups and downs of the industry, we’ve seen an increase in the number of monthly website enquiries we receive year on year which is incredible. We look forward to continue working with the team to build on our online presence and visibility through organic SEO and other digital marketing tactics."
Shauna Brett, Marketing Manager

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