Turning a Marketing Crisis into Record-Breaking Lead Generation

About West Midlands Home Improvements

West Midlands Home Improvements (WMHI) is a leading home improvement specialist in the West Midlands, offering a wide range of products including windows, doors, and conservatories. With a reputation for quality and customer service, WMHI serves homeowners across the region looking to upgrade their properties.

The Challenge

WMHI was facing a marketing crisis. Leads were falling month on month, advertising costs were escalating, and campaigns were delivering fewer results.

By early May 2025:

• Conversions had dropped by 66.4% compared to April.
• Cost per conversion had climbed 77.4%.
• Clicks had decreased by 46.6%.

Their previous marketing strategy relied heavily on outdated Google Ads campaigns and a single-channel approach, leaving them vulnerable to rising costs and reduced performance.

Our Solution

Purplex immediately restructured WMHI’s marketing campaigns and introduced a multi-channel approach to regain performance and expand reach.

Our actions included:

High-Conversion Landing Pages:

• Designed bespoke pages within Leadtracker focused on driving conversions.

Strategic Campaign Restructure:

• Paused failing legacy campaigns.
• Built a new structure based on data and performance insights.
• Platform Diversification:
• Google Ads: Captured high-intent search demand.
• Facebook Ads: Reached targeted homeowner demographics.
• Local Service Ads: Built trust and drove quality local leads.
• TikTok: Engaged new audiences with visual-first campaigns.