From £0 to £86K in skip hire sales within 6 months of e-commerce website launch for Towens

As a company with tremendous ambition, Towens were keen to establish a website integrated with e-commerce services to help offer builders and homeowners across the Southwest a skip hire service that can be accessed remotely and efficiently – one of the first service of its kind for skip hire prospects throughout the South West.

The Results


£86,000 secured in skip hire sales in the first 6 months of the new website's launch


increased organic website traffic within 5 months of joining Purplex


increase in form submissions within 5 months of joining Purplex

About Towens

Towens has supported its customers across the Southwest for over 30 years, helping them reduce their impact on the environment by recycling as much as possible, avoid landfill and provide personal levels of customer service. It is a growing business focused on being both smart and sustainable – investing in its people, plant, and equipment to maintain its position in this highly regulated industry.

user making an online booking via towens bespoke skip hire page on a laptop

The Challenge

Towens wanted a website with e-commerce functionality, so that their customer base of builders and homeowners across the Southwest could book and pay for skip hire services at their convenience, anywhere and at any time.

The website has a wider offering than just skips, so as part of the challenge we needed to showcase various different services that Towens offer. The decision was made to make the pages on the website colour coded so each service is clear and easy for the website user to navigate.


Our Solution

We have been supporting Towens with their new business strategy and ambitious 2023 goals. Our work kick-started with refreshing the Towens brand without radically changing this long-established brand, designed to help communicate their great service to prospect clients as well as portray a strong image of their business and help build long-term trust.

Supporting the rebrand success, we also worked to upgrade their existing website. Our web developers crafted a responsive, clean website, complete with e-commerce functionality which integrates with their CRM package. This is also supported by accompanying SEO services to help improve the website’s visibility across search engines.

"Partnering with Purplex has been a good call. Thanks to their experience and in-depth industry knowledge the team really understands our business – and the results back that up. Since we started working with Purplex last year, we have seen a large increase in our website traffic as well as increases in our targeted revenue streams.

When it comes to building and construction products, Purplex knows the industry and what works. We know that with their support, Towens can continue to keep pushing forward and achieve our objectives."
John Telling

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