Is PR Still Relevant for Your Business Today?
PRIs PR still relevant when you can run ads and post on social with one click? Many owners in construction and home improvement ask the same thing. In simple terms,...
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Is PR still relevant when you can run ads and post on social with one click? Many owners in construction and home improvement ask the same thing. In simple terms,...
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Public Relations (PR) is sometimes described as ‘the dark arts’, which isn’t much help if you’re trying to find out what PR is and how it benefits companies which use...
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Integrated marketing agencies work when everyone actually talks to each other Your web designer says one thing, your PR person suggests another, and your digital marketing agency seems to be...
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In business, perception is (almost) everything. One misjudged press release, one poorly timed social media post, and your carefully built brand image can take a nosedive into a very dark...
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PR coverage is harder to win in 2025. Pitch volumes are up, journalist bandwidth is tighter, and inboxes are flooded with AI-generated copy. What still earns coverage is simple: original...
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What is PR in 2025? It’s a strategic tool for building trust and shaping perception in a digital-first world—essential alongside SEO, social media, and pay-per-click campaigns. While these digital tactics...
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“It is generally much more shameful to lose a good reputation than never to have acquired it.” Who said this, do you think? Liz Truss, possibly, or maybe BBC news...
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As a full-service marketing company we’re often asked, ‘What is Public Relations?’, a question quickly followed up by ‘Why is it useful for my business?’ In this article we’ll...
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Rewind the clock to more than 15 years ago and the first Apple smartphone was released and not long after, the way people interacted and connected with one another completely...
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Constructing Excellence South West has appointed Purplex as its new marketing partner. We will support CESW in driving industry change, promoting best practice, and helping the construction sector meet its...
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Businesses urged to build as restrictions lift are facing a rare opportunity to grow. With £150 billion in household savings and strong consumer demand, Andrew Scott of Purplex Marketing explains...
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Choosing the right waterproofing marketing agency is crucial for companies in the specialist construction sector. Newton Waterproofing's decision to renew their contract with Purplex demonstrates the value of working with...
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