Marketing fever to hit FIT Show
Visitors to this year’s FIT Show will be able to access the best marketing advice thanks to Purplex.
Our leading full-service agency will be showcasing the latest marketing techniques and technologies from its 105m² ‘Marketing Village’ stand – including an augmented reality product that will transform the way installers sell conservatories.
The senior team will also be running a series of specialist seminars outlining the tools and trends which will help companies to maintain momentum throughout 2022, including a daily slot from managing director Andrew Scott, who has acquired, built and sold several window companies over a 35-year career and now advises some of the biggest names in the industry.
Andrew commented: “After an unprecedented two years, businesses will be facing more challenges as the market steadies and the supply chain and labour issues continue to bite. The purpose of the Marketing Village is to provide fabricators, installers and the wider fenestration market with valuable advice on how to navigate the changing landscape and create real growth.
“At Purplex we’re advising businesses to focus on their brand and reputation, and align sales, operations and marketing under one clear strategy – and I look forward to sharing my thoughts on how best to apply this.”
Digital transformation is a real focus for many companies this year and the Marketing Village will showcase the latest digital solutions for the fenestration industry, as well as the newest trends in PR, social media, SEO, branding, video and all the other services that we offer.
“We’ve invested heavily in our team and resources over the last two years – and our marketing solutions are at the real cutting edge as a result. The Purplex team and I look forward to sharing our new and improved offering with the FIT Show audience and connecting with new and existing customers alike,” Andrew concluded.
If you’re keen to take a stroll through this remarkable village to find out everything you need to know about marketing, visit the Purplex team on stand T51.