Video for your digital marketing is now one of the most effective ways to attract attention, build trust, and convert customers online. Andrew Scott, Managing Director of business and marketing...
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The kitchens, bedrooms and bathrooms sector is one of the most competitive parts of the home improvement market. At Purplex, we work with manufacturers, retailers and installers across the UK,...
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Digital marketing vs in-house marketing is a decision that directly impacts ROI for construction, building-product, and home improvement businesses. In most cases, a specialist digital marketing agency delivers better ROI...
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Why your website isn’t generating enquiries is rarely about traffic or design alone. In most cases, businesses already have visitors, but something in the journey is stopping those visitors from...
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The IGU supply chain explained is not just a manufacturing process. It defines where demand is created, where decisions are made, and where your marketing either works or fails. Most...
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Andrew Scott, Managing Director of Purplex Marketing, has been honoured with the Best Guest Speaker award at the Dealmakers Awards in London. Andrew Scott with the Guest Speaker of the...
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Starting a home improvement business can be a great way to turn practical skills into a profitable small enterprise. From home repair services to full home renovation projects, demand remains...
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The Data Says Yes. When most windows, doors and extensions businesses talk about social media, the conversation starts and ends with Facebook and Instagram. That's understandable; both platforms have a...
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There is no doubt that 2026 will contain a good measure of challenges for business owners, yet there is also scope for opportunities too, not least in expanding an existing business. Understanding how to...
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Many businesses send occasional newsletters or promotional emails, but professional email marketing services involve far more than simply pressing send. When managed properly, email becomes a structured communication channel that...
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SEO for window manufacturers only works when it reflects how the fenestration sector actually operates. Manufacturers do not sell like retailers. They build distribution networks, support installer bases, influence specification...
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In the fenestration market, growth is rarely accidental. Window manufacturers, door brands and fenestration companies compete for installer loyalty and specification influence, not just website clicks. A structured digital marketing...
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