Website Jargon Explained: Top Website Terms You Need to Understand Website jargon explained: launching or updating a business website should be exciting, but it can quickly become confusing when designers...
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Marketing jargon can be overwhelming when you first encounter it, especially if you’re working with an agency for the first time. At Purplex, we make complex language simple, so you...
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Local search works when Google clearly understands who you are, what you offer, and where you operate. Start with a complete Google Business Profile, then map each listing to a...
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Social media strategy plays a crucial role in your business's online presence and growth. However, many businesses fall into the trap of common mistakes that can harm their reputation and...
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Marketing your way out of low growth is about staying visible, building trust, and generating leads even when the economy slows. In 2025, adapting your marketing strategy, focusing on value,...
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Choosing the right marketing agency is crucial for the growth and success of any business. With so many options available, it’s important to find an agency that understands your target...
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Video for your digital marketing is now one of the most effective ways to attract attention, build trust, and convert customers online. Andrew Scott, Managing Director of business and marketing...
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Your WordPress blog could be doing much more for your business than just holding articles. In 2025, WordPress remains one of the most powerful content tools, but only if you’re...
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Local search is no longer about just claiming a Google Business Profile and waiting for calls. After the June–July 2025 core update (30 June to 17 July), Google has tightened the...
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A marketing agency can transform your business or waste your budget. In today’s competitive market, choosing the right partner isn’t just about creativity; it’s about finding a team with the skills, industry...
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Core Web Vitals remain a critical SEO ranking factor in 2025, over four years since their formal integration into Google’s algorithm. Originally introduced in 2020 and enforced from June 2021, these...
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Google homepage SEO is once again in focus as Google continues shifting from search-driven behaviour to predictive, personalised experiences powered by AI and machine learning. These changes have implications for...
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