Leading fenestration marketing agency, Purplex Marketing, is celebrating a significant milestone – a decade-long partnership with Southwest window and door installer, Emerald Windows. The relationship, which began in 2015, is...
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As St Patrick’s Day approaches, Purplex MD and founder Andrew Scott explains why the ‘luck of the Irish’ doesn’t extend into business, especially when it comes to marketing. Every year,...
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Purplex has teamed up with a small business accountancy firm to provide advice to small companies and self-employed trades people. SBX Accountants are based in Slough and London but provide...
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Is there anything more frustrating than seeing your main business competitor winning yet another contract, alongside their buzzing social media and 360-brand awareness? Especially when you know full well that...
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Building a Strong Brand Strategy in Today's Construction and Fenestration Market In today's unpredictable economic climate, developing a comprehensive brand strategy has never been more crucial for construction, fenestration, and...
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The recent Budget announcements have created significant challenges for UK businesses, particularly in the construction and home improvement sectors. With increased National Insurance costs, higher minimum wage requirements, and new...
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As construction marketing consultants with years of experience advising companies on their marketing strategy and approach, we’d like to take a closer look at personal branding. We believe that a...
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Keith Sadler, Managing Director of Vista Panels and long-standing Purplex client, has announced his retirement after 30 years with the composite door manufacturer. During his time at Vista, Keith led...
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CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand marketing and argues that, while it’s a powerful tool, AI must be...
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In today's digital landscape, your customers are increasingly turning to AI to find solutions. Generative Engine Optimization (GEO) - the art of being visible in AI-powered search results - has...
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In a world saturated with digital ads, brand building has increasingly emerged as a cornerstone of successful marketing. Although digital marketing trends have evolved, brand building has maintained its relevance,...
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Andrew Scott, our Founder and MD predicts this week’s Budget will have a significant impact on businesses already struggling with rising costs. Although the first Labour government financial statement in...
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