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Website Lead Generation: Strategies That Turn Visitors into Real Enquiries

Website Lead Generation: Strategies That Turn Visitors into Real Enquiries

Lead Generation

Generating Quality Leads from Your Website: Strategies for Success Most construction, glazing and home improvement companies rely on their website to generate work. The issue usually is not traffic. It...

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Business vs Brand: Are You Getting the Balance Right?

branding and design

Most companies in glazing, construction and building products focus heavily on generating sales leads. But without a recognised and trusted brand, those leads cost more, convert more slowly, and often...

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Why Most Home Improvement Companies Waste Their Sales Leads

Lead Generation

Sales leads should drive new work for installers, fabricators, and building product suppliers. Yet many companies in the home improvement and construction sectors still lose enquiries that could have converted...

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The Ultimate Local SEO Checklist for Businesses 

The Ultimate Local SEO Checklist for Businesses 

SEO

For any business that relies on nearby customers, a clear and practical local Search Engine Optimisation (SEO) checklist is an effective way to improve visibility in local search and attract...

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Investing in people, technology and the future for real growth

Investing in people, technology and the future for real growth

Purplex News

Investing in people, technology, and the future works a bit like keeping a home in good shape. You look after the space, you use the right tools, and you plan...

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7 Home improvement marketing tips and tricks 

7 Home improvement marketing tips and tricks 

Content MarketingNews

Marketing a home improvement business can feel like just another job on an endless to-do list. Questions nag at you ‘Have you posted a blog lately?’ ‘Have you freshened up...

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Home solar panel installation: the next wave for window firms

Home solar panel installation: the next wave for window firms

Energy Efficiency

Home solar panel installation is becoming a major growth area, and Andrew Scott, founder and MD of Purplex Marketing, outlines why fenestration businesses are in a strong position to move...

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UK construction sector outlook for 2025–2026

UK construction sector outlook for 2025–2026

Construction

A clearer view of the UK construction sector The UK construction sector has been working through slow demand, high interest rates, and tough cost pressures. Glenigan’s forecast gives you a...

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Is PR Still Relevant for Your Business Today?

Is PR Still Relevant for Your Business Today?

PR

Is PR still relevant when you can run ads and post on social with one click? Many owners in construction and home improvement ask the same thing. In simple terms,...

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When Marketing Goes Wrong

When Marketing Goes Wrong

Marketing Strategy

Simple Lessons You Can Use in Your Business Marketing failures teach you as much as the wins. When marketing goes wrong, it can slow leads, weaken trust, and leave good...

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Business Growth Made Simple: The ACF Model and the 5 A’s

Business Growth Made Simple: The ACF Model and the 5 A’s

Marketing Strategy

Business growth is a bit like keeping work flowing on-site. If one part of the job slows, the whole project falls behind. You know the feeling. One delay knocks everything...

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Cold prospects: simple ways to turn strangers into steady work

Cold prospects: simple ways to turn strangers into steady work

Lead Generation

Cold prospects in construction are a bit like houses on a new estate you have never worked on yet. You can see the plots. You know they will need trades....

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