Back
Is PR Still Relevant for Your Business Today?
Is PR still relevant when you can run ads and post on social with one click? Many owners in construction and home improvement ask the same thing. In simple terms, PR still matters because people trust real stories and independent sources far more than paid messages. In this article, you’ll learn how PR helps you build trust, shape opinion, and stay visible in a noisy digital market.
Why PR still matters in a digital-first world
Some owners ask why PR still counts when you can buy ads or post on social. The answer is simple: people trust what others say about you more than what you say about yourself. Reports show earned coverage ranks far above paid adverts. With screens full of ads, real third-party stories cut through faster.
You gain trust because respected outlets talk about you.
You gain reach because they speak to your buyers.
You gain authority because your insight sits beside recognised voices.
Why is this true right now
- Buyers want proof before spending.
- Trade magazines and online titles still influence decisions.
- Homeowners want confidence in big-ticket work.
- Leaders grow faster when their voice appears across independent channels.
The simple role PR plays in your wider marketing
PR is like a solid base layer under a roof. Ads and social posts sit on top. They work better when the base is strong. PR gives you that base through stories, expert views, and proof points you can use everywhere.
What modern PR looks like
You build influence through:
- Expert features in online publications
- Industry podcasts and video interviews
- Comment pieces on key trends
- Leadership profiling
- Awards and project stories
- Media assets such as strong photos and clips
- Coverage shared across LinkedIn, email, partner channels, and your website
One strong story can fuel weeks of content.
Why PR matters more in glazing, construction, and home improvement
Your sector depends on trust. A homeowner wants safety. A fabricator wants reliability. A contractor wants proven performance. PR supports these choices by giving independent validation.
How PR speaks to your audiences
| Audience | What PR Does |
| Trade | Reaches installers, fabricators, and suppliers who influence product choice across the supply chain. |
| Consumer | Gives homeowners independent proof and confidence when making high-value decisions. |
| Commercial & architectural | Builds credibility with specifiers, developers, and contractors through expert media coverage. |
When a respected title shares your view on sustainability, design, or supply chain issues, your authority spreads across social feeds, sales meetings, email campaigns, and even SEO.
How does influence travel across your channels?
Influence spreads like ripples in water. One feature turns into more visibility across your marketing.
Where PR adds strength
- LinkedIn gains real stories, not self-promotion
- Your website gains trust signals that help conversions
- Your SEO gains authority
- Your sales team gains proof points
- Your installers or partners gain confidence
- Your brand earns more recognition
- Your pipeline sees stronger enquiries
What real PR looks like in action
When a client lands a strong story, we turn it into a full campaign. It becomes:
- Trade and consumer coverage
- Website news
- LinkedIn posts from leaders
- Sales tools for reps
- Email content for prospects
- Updates for partners
- Content for internal teams
A clear example is our work with Shelforce. Their King’s Award story reached major broadcasters, including the BBC and ITV. The impact was clear. More people recognised the brand. Leads rose. Demand increased. One moment created months of momentum.
Where PR is heading next
Media channels shift. Formats evolve. But your business will always need trust. PR helps by placing your name in places people believe.
What’s growing stronger
- More expert interviews
- More video-based stories
- More cross-channel reuse
- More links between PR, SEO, and social
- More focus on leadership and personal brand
- More simple, human storytelling
The tools change, but the purpose stays the same: build confidence in your name.
Why PR is still a smart investment
PR is like keeping your tools clean. It keeps everything working better. It supports your ads, your website, your SEO, and your sales activity. If you want steady enquiries and a strong reputation, PR gives you the foundation.
If you want support shaping a PR plan that fits your goals, we’re ready to help you get started.
Ready to strengthen your PR and marketing strategy?
If you want PR that builds trust, supports your SEO and helps your sales team close better enquiries, our specialist team can help. We work with ambitious construction, glazing and home improvement companies to plan campaigns, secure coverage, and turn news into leads.
For more information, contact our PR and marketing team, call 01934 808132 or email grow@purplexmarketing.com. We will talk through your goals and show you how PR, content and digital campaigns can work together to grow your business.
You might also like to read
If this article on PR and reputation has been helpful, you may find these related guides useful. Each one looks at a different part of public relations, content and construction marketing.
- How to cut through the noise with PR – practical advice for home improvement firms that want PR stories media outlets will run and customers will remember.
- 10 steps to greater PR coverage – clear steps to plan campaigns, pitch stories, and gain more consistent press coverage for your brand.
- The importance of PR in your marketing strategy – how PR supports lead generation and long-term brand building for fenestration and construction companies.
- What is PR? Defined and explained – a simple guide to what public relations means today and how it works alongside SEO, PPC and social media.
About the author – Martyn East
As an SEO and content specialist at Purplex, I focus on search-led PR, content marketing and website SEO for construction, glazing and home improvement companies. I work with our PR and communications team to turn case studies, awards and news into traffic, leads and stronger online visibility. If you want practical gains from PR and SEO working together, talk to our SEO services and PR and communications teams.
Connect with me on LinkedIn or read more of my articles here: Martyn East.
This entry was posted in PR
