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Investing in people, technology and the future for real growth
Investing in people, technology, and the future works a bit like keeping a home in good shape. You look after the space, you use the right tools, and you plan ahead. That’s the way we run Purplex and the way we support companies across construction, home improvement and building products. In this article, you’ll see how our real investments in our team, our workplace and our technology help you get better marketing results.
How the right workplace supports better work
Over the last few years, we have invested more than £2 million into our people and our workspace. A large part of this is our £1.5 million headquarters in Weston-super-Mare, shared with our sister company Insight Data. The building brings almost 100 people together under one roof.
The space includes:
- a podcast and recording studio
- meeting and collaboration areas
- EV charging bays
- a bike shed
- social and breakout areas
The aim is simple. When people work in a comfortable place with the right layout and the right tools, they do better work. They think more clearly, they plan more carefully, and they stay focused. For you, that means your campaigns, content, websites and ads are shaped by a motivated team with the space to do their best.
Why we invested £450,000 in marketing technology
Marketing has changed fast. New tools arrive all the time, and data now plays a big part in everyday work. To keep pace with this shift, we invested around £450,000 in modern marketing technology. This includes platforms for analytics, automation and integration.
These systems help our team:
- See how your marketing performs across channels
- track activity from first click to enquiry
- manage campaigns with clearer reporting
- connect data from ads, email, SEO and content
Andrew Scott, our founder and MD, has spoken openly about the need to stay ahead of change. He has said that emerging technology has reshaped how marketing works and that this investment helps clients stay competitive. His view is simple: if we invest early, our clients benefit sooner.
What this investment means for your business
Because these improvements are real and already in place, they feed directly into the work we do for you. You get a motivated team, better tools, and a workplace built for collaboration. You also get an agency that understands your industry. We work every day with installers, fabricators, suppliers, manufacturers and merchants, so we know the market you sell into.
For you, this means:
- faster, clearer communication
- marketing shaped by real data
- content and campaigns made in a purpose-built space
- a long-term partner invested in modern tools and training
If you want to learn more about our services, you can visit our agency services.
How this shapes the work we deliver
The workspace helps our designers, writers, account managers, and developers produce stronger work because they can plan and create together. The recording studio lets us produce audio and video content on-site, without delays or outsourcing. Meeting rooms help teams come together quickly to plan campaigns and fix problems.
The technology investment ties everything together. It links your website tracking with your ads, email, CRM and reporting. It also helps us plan ahead, manage campaigns more smoothly and produce work with fewer bottlenecks.
What this investment says about our long-term plan
Purplex has always aimed to be the leading agency for companies in construction, home improvement and building products. These investments support that goal. They help us build a place where people want to work and a system that helps clients grow.
For you, this means you have a partner prepared for the future. You get a team with the space, tools and support they need to produce reliable work. You also get access to the latest technology without having to buy it yourself.
Next steps to keep your marketing moving
Think of your marketing like the buildings you work on. When you use the right tools, plan ahead and look after the people doing the job, the work runs smoothly. That’s why we keep investing in people, technology and the future. It helps us deliver better results for companies like yours.
If you’d like to talk about how these investments can support your own growth, we’re here to help.
Ready to invest in people, technology and your marketing future?
For more information, contact us here or call 01934 808132. You can also email grow@purplexmarketing.com. Our team can talk through your goals and build a clear plan to support your construction, home improvement or building products business with smarter marketing, better data and a focused strategy.
You might also like to read
If this article on investing in people, technology and the future was useful, these related Purplex news stories give more insight into how long-term investment shapes our agency and the results we deliver.
- £450K in marketing technology investment – a detailed look at how Purplex invests in marketing technology, data and automation to support stronger digital campaigns for clients.
- Major milestone as we reach 100 employees – how investment in people, training, and specialist teams has helped Purplex grow to 100 employees and support more ambitious clients.
- £1 million investment for Purplex – Andrew Scott explains the strategy behind infrastructure, resources and expertise investment to build a high-performing marketing agency.
- Purplex cements growth plans with new HQ acquisition – news on our HQ expansion and office space investment, giving our teams the room and facilities they need to support client growth.
About the Author – Martyn East
As an SEO Executive at Purplex, I focus on search-led content and website optimisation that supports long-term marketing investment. I work with construction, home improvement and building products clients to improve visibility, grow organic traffic and turn more visits into enquiries. If you want practical gains from your online presence, talk to our specialist SEO services team.
Connect with me on LinkedIn or read more of my articles on the Purplex news feed.
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