What is home improvement marketing?

Home improvement marketing is the mix of tactics you use to reach homeowners, explain your services and turn interest into enquiries. It includes your website, local SEO, content, social media, PPC and follow-up activity that helps you win more of the right jobs.

How can I get more local home improvement leads?

To get more local home improvement leads, focus on local SEO and your Google Business Profile. Keep your details accurate, add recent project photos, collect reviews, and link this to a fast, easy-to-use website with clear calls to action and simple enquiry forms.

Should I use SEO or PPC for my home improvement business?

Most home improvement companies benefit from using SEO and PPC together. SEO builds long-term visibility in organic search, while PPC on Google Ads gives immediate reach. Combining both means you appear in front of homeowners at different stages of their research and buying journey.

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7 Home improvement marketing tips and tricks

November 19, 2025

Marketing a home improvement business can feel like just another job on an endless to-do list. Questions nag at you ‘Have you posted a blog lately?’ ‘Have you freshened up your website?’ ‘Have you followed up on that hot lead? And you begin to feel overwhelmed by the pressure of it all. However, marketing done right is what fills your diary with new customers, boosts your reputation and keeps your business growing. Here are seven practical tips to make your marketing work as hard as you do:

1. Make your website easy to find and use

Your website is often the first point of contact for potential customers. Clear layouts, fast loading pages and visible contact details make a strong first impression. Search engine optimisation helps homeowners find you when they need your services. A well-built website supported by strong SEO gives you a solid foundation for all other marketing activity.

2. Focus on local SEO

Most home improvement projects come from your local area, so strong local search rankings are essential. Keep your Google Business Profile updated with your address, phone number, opening hours and recent project photos. Encourage customer reviews and testimonials as they build trust and support your visibility in search results.

3. Share valuable content

Blog posts, case studies and customer stories help potential clients understand your services and see the quality of your work. This type of content improves your online presence and supports organic traffic. Purplex provides content marketing services that help home improvement companies answer common questions and demonstrate expertise through clear and relevant storytelling.

4. Use social media with purpose

A focused social media presence helps you reach a broader audience. Share project updates, simple how-to tips and customer feedback to build interest among homeowners. Paid campaigns on social media platforms can also target people who are actively researching home improvement ideas.

5. Generate leads with clear offers

Lead magnets such as free guides or consultations give homeowners a simple reason to share their contact information. Combine this with a clear landing page and follow-up emails to turn interest into enquiries. Purplex supports clients with lead generation strategies and email marketing that keeps potential clients engaged until they are ready to book a service.

6. Combine SEO and PPC for maximum impact

SEO builds long-term visibility while PPC campaigns through Google Ads provide immediate reach. Using both together ensures you appear in front of prospective clients at different stages of their search. Purplex manages both SEO and PPC for many home improvement companies to create balanced and cost-effective campaigns.

7. Track, learn and refine

Marketing works best when you measure performance and refine it over time. Review website analytics along with the results from PPC activity, email campaigns and social media performance. Small adjustments made regularly improve your conversion rate and help you make the most of your monthly marketing budget. Effective home improvement marketing is not about doing everything at once. It is about choosing the right mix of activity and delivering it consistently. These seven tips can help you attract more homeowners, improve your online presence and grow with confidence in a competitive market. If you are ready to take your home improvement marketing to the next level, Purplex can help. From SEO and content marketing to lead generation and PPC campaigns, we work with businesses like yours to attract more customers and grow with confidence. Get in touch today to see how we can support your marketing efforts.

Ready to Improve Your Home Improvement Marketing?

If you want a joined-up home improvement marketing strategy that brings in steady enquiries, our team can help with SEO, PPC, content, PR and LeadTracker. Contact us here, email grow@purplexmarketing.com or call 01934 808132 to discuss how we can support your growth plans.

You Might Also Like to Read

Explore more practical home improvement marketing advice and case-led insights from the Purplex team:

Digital marketing for home improvement companies – how to use SEO, PPC, social media and content to reach homeowners and generate qualified leads online.
Home improvement marketing ideas: 30 ways to win more leads – a detailed list of digital and offline tactics you can plug straight into your marketing plan.
Top 5 home improvement marketing trends – the key trends shaping search, social and PR activity for installers and suppliers.
Why home improvement marketing is essential during economic uncertainty – why consistent, well-planned marketing keeps enquiries coming in when the market feels tight.

About the Author – Martyn East

As an SEO Executive at Purplex, I specialise in home improvement marketing and website SEO optimisation that helps installers and suppliers turn web traffic into real enquiries. I combine audits, content strategy and technical fixes so your digital marketing works harder across search, social and PPC. Learn more about our SEO services.

Connect with me on LinkedIn or read more of my articles: Martyn East.

This entry was posted in Content Marketing, News