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Telecoms company gets Purplex’d
The Challenge: Finding the Right Marketing Partner for a Growing Telecoms Business
When entrepreneur Rob Vivian launched his telecoms company Pure Comms in 2010, he faced a common challenge in the industry – finding a marketing agency that truly understood the complexities of the telecoms sector.
Rob needed more than just basic marketing support. He was looking for a comprehensive partner who could handle everything from marketing strategy and branding to web development, email marketing, and major regional event management.
The Solution: A Complete Marketing Strategy Tailored for Telecoms
In 2010, Rob appointed Purplex Marketing to implement a full marketing strategy for Pure Comms. The decision to work with Purplex was based on their ability to understand not just marketing principles, but the specific business model and customer requirements of telecoms companies.
“As a telecoms company we needed a marketing partner who understood business, not just marketing,” explains Rob. “Purplex took the time to understand our business model, customer profile and importantly our aspirations, and since 2010 have consistently delivered.”
Services Delivered for Pure Comms
Purplex provides a complete marketing service for Pure Comms, including:
- Website development and content creation
- Public relations and media management
- Brand development and positioning
- Search Engine Optimisation Solutions
- Targeted Social Media Marketing
Notable Event Management
One of the standout services provided was arranging major corporate events. Most recently, Purplex organised a significant event featuring world-famous speaker, author and triple amputee Mark Ormrod, who delivered a talk at Pure Comms’ offices.
Results: From Startup to Major Regional Provider
The partnership between Purplex and Pure Comms has delivered impressive results over more than a decade of collaboration.
Business Growth Achievements
Pure Comms has experienced consistent year-on-year growth since 2010, transforming from a startup into a major South West telecoms provider. The company now employs ten members of staff and in 2013 expanded into new offices to accommodate their growth.
Notable Client Portfolio
The growth strategy implemented by Purplex has helped Pure Comms secure major clients, including:
- Bristol Airport
- BWOC Oil
- Britannia Windows
- Bonhams (world-leading auctioneer)
Industry Recognition
The marketing success has contributed to Pure Comms winning several prestigious awards:
Why Telecoms Companies Need Specialist Marketing Support
The telecoms industry presents unique marketing challenges that require specialist knowledge and experience. Generic marketing agencies often struggle to understand the technical complexity, regulatory environment, and B2B sales cycles typical in telecommunications.
Rob Vivian’s experience with Purplex demonstrates the importance of choosing a marketing partner who invests time in understanding your specific industry requirements, business model, and growth aspirations.
“They have been a key factor in our continued success,” adds Rob, highlighting how the right marketing partnership can drive substantial business growth in the competitive telecoms sector.
Working with Purplex Marketing
Pure Comms’ success story illustrates how a comprehensive marketing approach, tailored specifically for the telecoms industry, can drive significant business growth and industry recognition.
The long-term partnership approach, focusing on understanding business fundamentals rather than just implementing generic marketing tactics, has proven essential for sustainable growth in the telecommunications sector.
Rob comments: “We have come a long way since 2010, and we are now a major South West telecoms provider with clients such as Bristol Airport, BWOC Oil, Britannia Windows and world-leading auctioneer Bonhams. In 2013, we also moved into new offices.”
Purplex Marketing specialises in providing comprehensive marketing solutions for technology and telecoms companies. Get in touch to find out how we can help your business grow.
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