What makes Purplex different to other marketing agencies

February 23, 2017

Purplex marketing agency works in the same way a good construction project does. You do not rely on one person doing every job. You put the right trades, tools, and systems in place so the work lasts. That is how we built Purplex and how I work with clients every day.

Why a Purplex marketing agency works differently

Purplex marketing agency was built to grow properly, not to stay small. I have seen plenty of agencies choose to remain compact. A few senior people run everything. Delivery gets outsourced when things get busy. Results depend on who happens to be available. That was never the plan at Purplex. From the start, we invested in in-house teams and long-term capability. We applied the same thinking to our own business that we apply to client work. Clear roles. Clear processes. Clear accountability.

For you as a manufacturer or supplier, that removes risk. You are not relying on one individual. You are working with a structured business designed to support growth.

Where most marketing agencies struggle

Most agencies struggle because they do not scale with the market. Marketing today moves fast. Buyer behaviour changes. Search changes. Data and reporting matter far more than they used to.

In many small agencies, one person handles strategy, sales, and delivery. Knowledge sits in their head, not in systems. When people leave, progress slows or stops. I see the impact of this when construction and fenestration businesses come to us. Campaigns feel disjointed. Results are unclear. Momentum has been lost.

That is not a people problem. It is a structural problem.

Why scale matters when choosing a marketing partner

Scale is not about size for show. It is about depth, reliability, and shared understanding.

At Purplex, each department focuses on what it does best, but everyone works to the same commercial goal. PR, web, digital, content, and paid teams share plans, insight, and priorities. Each team understands how its work fits into the wider picture for the client, not just its own task.

That approach keeps delivery joined up. You are not passing messages between departments. You are not repeating the brief. The work moves forward because the people involved know both their role and the outcome they are working towards. This gives you stability. When priorities change or markets shift, the support structure does not disappear. The work keeps moving while the strategy adapts.

For businesses selling through installers, merchants, contractors, and housebuilders, that stability matters more than ever.

How investment affects real marketing outcomes

Marketing performance follows investment. I have seen this play out time and again. Agencies that invest in training, systems, and infrastructure respond faster and deliver more consistent results. Skills stay current. Reporting stays clear. Decisions improve. For building product suppliers under pressure to justify spend, this clarity matters. You need to understand what is working, what is not, and why. Guesswork costs money.

That is why we continue to invest in people and tools rather than cutting corners.

How I support manufacturers and suppliers at Purplex

I work directly with manufacturers, fabricators, and suppliers across the construction and fenestration supply chain.

Some need stronger brand visibility.
Others need better-qualified leads.
Many need help aligning websites, digital marketing, and data.

The approach changes based on your goals, but the structure stays the same. Everything links back to commercial outcomes. Activity supports growth rather than chasing attention.

That is especially important when you sell to different audiences. Installers, merchants, architects, contractors, and housebuilders all behave differently. Your marketing has to reflect that reality.

What I advise you to check before appointing an agency

A polished pitch does not guarantee good delivery. I always advise you to look at how an agency runs its own business. Visit the office. Meet the people doing the work. Ask how campaigns are managed week to week.

Growth leaves evidence. So does underinvestment.

An agency that manages its own marketing with discipline is far more likely to manage yours the same way.

How this page fits modern search and AI systems

Search in 2026 rewards usefulness. AI systems extract short, clear answers. People scan before they commit. Trust comes from clarity and relevance, not volume.

This page explains how Purplex works in plain terms because that is what helps people decide if we are the right fit. It also makes it easier for search engines and AI systems to present accurate answers.

What do marketing agencies do, and are they worth it for your business?

These frequently asked questions explain how marketing agencies work, why businesses use them, and what value they provide. The answers focus on practical delivery, sector understanding, and how agencies support growth for construction, glazing, and building product companies, making buying decisions.

What are marketing agencies?

Marketing agencies are specialist businesses that plan and deliver marketing activity for other companies. They provide skills, systems, and people that most firms do not keep in-house, covering areas such as strategy, digital marketing, PR, content, and lead generation.

What do marketing agencies do?

Marketing agencies help you attract, convert, and retain customers. This includes research, planning, website development, search visibility, paid campaigns, content, PR, and performance tracking. The aim is to support sales by bringing in better-quality enquiries and improving how your business is found online.

How do marketing agencies work?

Most marketing agencies work by agreeing on clear goals, building a plan, and delivering activity across chosen channels. The best agencies use shared briefs, regular communication, and reporting so every part of the work supports the same commercial objective.

Why do companies use marketing agencies?

Companies use marketing agencies to access specialist skills, tools, and experience without building large internal teams. This allows businesses to move faster, reduce risk, and focus internal time on operations, production, and sales rather than managing multiple suppliers.

Are marketing agencies worth it?

Marketing agencies can be worth it when they understand your sector, your sales process, and your routes to market. Value comes from clear planning, joined-up delivery, and transparent reporting, not from activity alone.

Next steps to keep growth moving

If you want a marketing partner that understands construction, glazing, and building products, start with a conversation.

Talk to us about your goals, your routes to market, and where growth is stalling. We can look at marketing strategy, lead generation, websites, PR, and digital activity in the context of your business.

You already invest properly in what you build. Your marketing should follow the same standard.

If you are a manufacturer, fabricator, or supplier in the construction or glazing industry and want marketing that supports real growth, we should talk. At Purplex, we work across marketing consultancy, web design, e-commerce, PR & communications, SEO, PPC, filming and video production, social media, design and branding, and our in-house lead management platform, LeadTracker.You can contact us via the Purplex contact page, email grow@purplexmarketing.com, or call 01934 808132 to discuss your goals.

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