Over 200 Glazing Leaders Attended Andrew Scott’s Latest Business Growth Webinar

• 25 Feb 2026|
• Events|
• Posted by Martyn East

On 25 February, more than 200 directors and senior leaders from across the glazing and allied trades registered to attend Andrew Scott’s latest business growth webinar.

Andrew delivered the session personally. He shared hard-earned insight from more than three decades in the glazing and construction sectors. It was not a theory. It was not trend commentary. It was a practical strategy built on experience.

At Purplex, we specialise in marketing across the built environment. That includes glazing and fenestration, but also building products, construction, double glazing, facilities management, renewables, green technologies, home improvement, kitchen, bedroom, bathroom, and property.

We understand how these sectors connect. Manufacturers rely on installers. Developers rely on supply chains. Specification influences demand. Marketing cannot sit in isolation.

That broader sector insight shaped this webinar. While Andrew addressed the glazing industry directly, the principles apply across the entire construction and home improvement landscape.

A Direct Message to the Glazing Sector

Andrew was clear from the outset. When markets tighten, reactive marketing and scattered activity do not work. Businesses need structure. The webinar focused on our Purplex Success Model: Purpose, Plan and Execute. Andrew explained that most glazing businesses struggle not because they lack ambition, but because they lack alignment. A long-term commercial purpose is often undefined. Plans are vague. Execution is inconsistent.

When those three elements lock together, growth stops being accidental.

It becomes controlled.

From Strategy to Measurable Growth

Throughout the session, Andrew introduced practical frameworks we use daily with manufacturers, fabricators and installers. The Product Market Quadrant helps businesses identify where the most profitable opportunities actually sit. Many companies spread themselves too thin across low-value segments. The quadrant forces clarity. The Business Growth Wheel identifies weaknesses across brand, marketing, sales and operational execution. It reveals where performance is leaking. These are not academic models. They are commercial tools we apply with clients across glazing and construction marketing.

As Andrew stated during the session:

“Brand equals recognition plus reputation. When you get that right, everything multiplies. Enquiries increase. Conversion improves. Customers return.”

Strong brand positioning, supported by structured marketing and sector data, compounds results.

Turning Insight Into Action

The webinar did not end with theory. Andrew offered attendees practical next steps. A two-hour growth strategy session. A full marketing audit and review. A trial of the Insight Data platform, providing access to around 50,000 construction sector contacts. The intention was simple. Give business leaders the tools to act immediately.

At Purplex, we believe the glazing sector does not need more noise. It needs clarity, structure and disciplined execution.

That is why we host these sessions. And judging by the response from more than 200 industry leaders, the appetite for practical growth strategy is stronger than ever.

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