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Commercial Video for the Fenestration Supply Chain
In the fenestration sector, video is not a brand exercise. It is a commercial tool.
A systems company launching a new profile range requires clear product demonstration. A fabricator expanding into a new region needs factory capability footage. A hardware manufacturer must explain performance benefits with precision.
We manage the entire production process from concept through filming and post-production. Scripts are written to support product positioning. Visuals are planned to reflect compliance, durability and installation quality. Every project is aligned to a defined sales objective.
Video content is created for trade websites, LinkedIn campaigns, installer recruitment and sector publications. It supports commercial conversations already happening across your sales network.
Factory and Showroom 360 Virtual Tours
For manufacturers and fabricators, facilities demonstrate scale and capability.
Virtual tours allow installers, distributors and commercial buyers to view production environments and showrooms remotely. This supports transparency and builds confidence before meetings or audits take place.
We produce structured 360 filming that reflects operational strength, quality control processes and professional standards. These assets can be embedded on your website and shared across trade marketing channels.
- Interactive virtual experience
- Incredible panoramic photography
Product and Corporate Filming
Fenestration video production must prioritise clarity.
Product explainer videos focus on installation benefits, system compatibility and performance data. Corporate films communicate operational capability, workforce strength and investment in manufacturing.
Filming is planned around real working environments. Visual messaging remains commercially focused. Post-production supports clarity rather than distraction.
Your finished video should reflect how your business actually operates, not a staged interpretation.
- Full Adobe CC
- Adobe Premier Pro
- Adobe After Effects
- Adobe Audition
- Adobe Photoshop
- Adobe Lightroom
Structured Film Production for Trade Campaigns
Professional film shoots in fenestration often involve live installations, manufacturing lines or trade exhibitions.
We plan filming to minimise disruption to operations while capturing usable, commercially valuable footage. Where required, we coordinate interviews with directors, sales managers or technical specialists to communicate authority directly.
Every shoot is aligned with campaign objectives, whether supporting a product launch, installer recruitment drive or exhibition presence.
Post-Production Aligned to Distribution Channels
Editing shapes how video content performs across trade platforms.
We tailor content for website integration, YouTube visibility, LinkedIn promotion and inclusion within trade media campaigns. Subtitles, motion graphics and product overlays are applied where they support clarity.
The focus remains on technical accuracy and commercial messaging. Post-production supports understanding rather than visual excess. Our creative post-production services include:
- Platform-specific editing
- Motion graphics
- Sound enhancement
- Colour correction
- Colour grading
- Subtitles and captions
- Royalty and copyright free music and sound effects
- Voiceovers
- Logo animation
- Title and credits
Technical Animation and Explainer Content
Some fenestration products require visual explanation beyond live footage.
We develop animation and explainer sequences to illustrate internal mechanisms, thermal performance or installation processes. These assets support sales presentations, website education and trade advertising.
Animation is used where it improves clarity and understanding for installers and commercial buyers.
- Explainer videos
- How to videos
Trade Event and Industry Coverage
Exhibitions and sector events remain central to fenestration marketing.
We film product launches, panel discussions and interviews at industry shows. This content extends the value of your exhibition investment beyond the event itself.
Event footage can be repurposed across social channels, trade press and website updates to reinforce visibility within the market.
- Promotional videos
- Presenter-Led video
- Script writing
- Interviews
Distribution of Fenestration Video Content
Video production only delivers value when it reaches the correct audience.
We integrate video into wider campaigns including website content, LinkedIn promotion, YouTube optimisation and trade media distribution. Messaging is aligned with SEO strategy and brand positioning to support AI search visibility.
Video becomes part of a structured marketing system rather than an isolated asset.
- Behind the scenes
- Social media videos
- Case studies & testimonials
- Video tours
- Company culture videos
Product and Factory Photography
Alongside video, professional photography supports catalogues, data sheets and trade PR.
We capture installation imagery, production facilities and corporate portraits that reflect operational strength and professionalism. These assets strengthen both print and digital campaigns.
Photography and video are planned together to maintain brand consistency across all channels.
- Corporate headshots
- Brochures
- Company culture photography
Fenestration Video Production FAQs?
Fenestration video production supports manufacturers, systems companies and fabricators operating through installer networks and trade distribution. Below are clear answers to common commercial questions based on how video is used within product launches, trade marketing and specification-led sales environments.
Get a professional video production proposal todayHow does fenestration video production support product launches?
Fenestration video production presents new systems, profile ranges or hardware in a structured and technically accurate way. It allows installers and distributors to understand product benefits clearly, supporting sales conversations and market positioning.
Is video really necessary for a systems company or fabricator?
Yes. Commercial buyers increasingly review suppliers online before engaging directly. Professional video demonstrates manufacturing capability, installation quality and operational strength, reinforcing credibility within the supply chain.
What types of videos are most effective in the fenestration sector?
Product explainer videos, factory tours, installer case studies and trade event coverage are commonly used. These formats support specification, distributor confidence and installer recruitment.
Can video be used across trade media and digital platforms?
Yes. Video content can be embedded on websites, shared via LinkedIn and YouTube, and promoted through trade publications. Distribution should align with your marketing strategy and target audience.
How do you ensure fenestration videos remain technically accurate?
Scripts and storyboards are developed around product performance, compliance messaging and commercial objectives. Filming is planned in real working environments to reflect genuine operational capability.
Latest Video Production Case Studies
See how Purplex has produced high-impact video content that drives engagement and builds brand authority. From corporate films and product explainers to event coverage and 360° virtual tours, our case studies highlight how professional video production and campaign-driven marketing deliver measurable results for clients.
Caldwell Hardware
When Caldwell Hardware asked us to support their global ambitions, we knew it needed more than a standard campaign. As a specialist hardware manufacturer for the window and door industry, they needed a strategy that combined international PR, brand development,...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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