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Strategic PR for the Fenestration Industry
Fenestration businesses operate in competitive, relationship-driven markets where reputation influences specification and supply decisions.
Our PR programmes position manufacturers and systems companies as credible, authoritative and commercially strong within trade media. We develop structured messaging that aligns with product innovation, growth milestones and market positioning.
The objective is consistent industry visibility that supports commercial growth rather than short-term publicity.
Trade Media Relations in the Glazing Sector
We maintain established relationships with leading fenestration and construction trade publications targeting architects, contractors, fabricators and installers.
Coverage is secured through relevant industry stories, structured press releases and professional visuals designed to meet editorial standards. This ensures your brand appears consistently within the publications that influence your target market.
Events and Industry Engagement
Events remain a powerful channel for building credibility within the fenestration sector. We manage open days, product launches, exhibitions and awards events that support brand positioning and media exposure.
From planning and promotion to on-the-day management, our events strategy ensures commercial relevance and measurable impact.
Integrated Communications Strategy
Effective fenestration PR extends beyond press coverage. Messaging must align with wider marketing activity, product development and commercial objectives.
We develop structured communication plans that reinforce brand positioning across media, digital channels and stakeholder communications, ensuring consistency and authority.
Awards Strategy and Industry Recognition
Awards strengthen credibility within specification and trade markets. We identify appropriate industry awards, manage submissions and craft compelling entries aligned to commercial achievements.
Strategic award participation supports brand authority and reinforces market leadership within the fenestration sector.
Sector-Focused Content Creation
Clear and authoritative content supports both PR and wider marketing performance. We produce case studies, white papers, reports and industry commentary tailored to glazing and building products audiences.
Content is structured to support reputation, search visibility and commercial positioning.
Hall of Fame
Celebrities add a touch of glamour to events and instant recognition for your business, massively amplifying your PR results. Purplex have worked with many famous stars across the years, including Dominic Littlewood, Ricky Tomlinson, Deborah Meaden, Gyles Brandreth and Caprice, as well as nationally-recognised MPs and personalities. We can arrange celebrity endorsements, appearances and brand ambassadors giving your PR the edge over your competitors.
Work With a Specialist Fenestration Marketing Agency
PR delivers the strongest results when aligned with SEO, PPC and website strategy. As a specialist fenestration marketing agency, we integrate communications with wider commercial growth plans.
Fenestration PR & Communications Services: What Should You Expect?
Fenestration PR and communications services help manufacturers, fabricators and systems companies build profile, authority and commercial credibility across trade media and industry channels. Below, we answer common questions decision-makers ask when considering a specialist PR partner in the construction and fenestration sectors.
Request Your Fenestration PR ProposalHow can PR actually help my fenestration business win more work?
Strategic PR positions your business in front of architects, installers, merchants and specifiers through trusted trade media and industry channels. By shaping perception, reinforcing expertise and increasing visibility, it supports credibility, strengthens brand recognition and contributes to long-term commercial growth.
Is PR just about sending out press releases?
No. Effective PR combines media relations, editorial planning, events, awards entries and strategic content publishing. Press releases are only one element. A structured programme ensures consistent messaging across publications, digital channels and industry touchpoints.
Which publications and audiences would my business reach?
Coverage is targeted towards relevant trade titles and niche sector publications read by architects, builders, installers, glaziers and decision-makers within the construction supply chain. The focus is on reaching commercially relevant audiences rather than generating generic publicity.
Can PR support product launches and industry events?
Yes. Events marketing includes planning and promotion of open days, exhibitions, seminars, product launches and award ceremonies. The objective is to attract the right attendees, secure media attention and ensure your brand message is clearly communicated.
Are awards entries worth the time and investment?
When selected strategically, awards can strengthen reputation and industry standing. Professional entry writing and careful award selection improve the likelihood of shortlisting or winning, reinforcing credibility with customers, partners and prospects.
Latest PR & Communications Case Studies
Explore how Purplex has helped businesses raise their profile through strategic PR and communications. From media relations and award-winning campaigns to high-profile events and brand positioning, our case studies demonstrate how we deliver coverage, credibility, and measurable business impact.
Newton Waterproofing Case Study – 54% Increase in Vetted Website Leads
Newton Waterproofing case study detailing how Purplex designed and delivered a 550-page website, combined with SEO, PR, and email marketing, to generate a 54% increase in vetted website leads and significantly boost organic traffic and brand recognition within a year.
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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