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Why This Service is Different for Home Improvement
Home improvement is a locally-driven, high-consideration market. A homeowner searching for a new kitchen does not buy the same week they start researching. They compare products, check reviews, visit showrooms and get multiple quotes often over several months.
Most SEO agencies do not understand this cycle. They treat home improvement like retail: optimise for traffic, report on rankings, ignore whether enquiries follow. They do not know that a search for "aluminium bifold doors" in September likely signals a spring project, while "bathroom fitter near me" typed on a mobile on a Tuesday morning is an immediate lead.
Purplex works exclusively in the home improvement, construction and building products sectors. That means:
- We know which product-category terms to prioritise by season and geography.
- We understand how local pack rankings perform differently for a single-trade installer versus a multi-product showroom.
- We have mapped the buying journey across dozens of home improvement sub-sectors and know where SEO intersects with the enquiry.
- We build content around real homeowner search behaviour not keyword density targets.
Our SEO campaigns are built around one outcome: qualified enquiries from organic search. Rankings are a by-product, not the goal.
What is Included
Local SEO and Google Business Profile Most home improvement enquiries start with a local search. We optimise your Google Business Profile, build accurate local citations and create location-specific landing pages that target the town and county searches your customers actually use. Map pack visibility is where the lead volume is for trade installers.
Technical SEO and Site Health Slow load times, crawl errors, duplicate product pages and poor mobile performance all suppress rankings regardless of content quality. We audit and fix the technical foundations first. Without them, everything else delivers less.
Content Mapped to Buying Behaviour We plan content around how homeowners research from early-stage questions ("how much does a conservatory cost") through to high-intent local searches ("conservatory installers [town]"). Every page has a specific stage and search term in mind.
Authority Building Relevant to Your Sector We build links through trade press coverage, sector-specific directories and outreach to publishers in the home improvement space. Not generic guest post networks links that would not be credible to a homeowner doing their research will not carry credibility with Google either.
Conversion-Focused On-Page SEO Organic traffic that does not become enquiries is a sunk cost. We review page structure, trust signals, calls-to-action and form completion rates to ensure traffic converts.
Monthly Reporting Tied to Leads Every month you receive a report showing ranking movement, organic traffic growth and the number of enquiries directly attributed to organic search. We track what actually drives revenue, not vanity metrics.
Find out what your organic search could be doing.
If your home improvement company is losing enquiries to competitors in local search, we will show you exactly why and what it will take to change it. Request a free SEO audit. Trusted by home improvement businesses across the UK from regional window installers to national trade suppliers.
Our search engine optimisation process
Step 1
Our SEO Services
We start with the foundations. Our team carries out full site audits, improves site speed, makes your website mobile-friendly, and handles migrations. It’s all about giving your business a solid technical base to grow.
Step 2
SEO Consultants
We work closely with you on keyword strategy, writing effective meta titles and descriptions, and optimising your content. Our consultants focus on making every page perform better in search.
Step 3
SEO Company Expertise
Building authority is key. We run ethical link building, generate brand mentions, and manage outreach so your business gains credibility and stronger search rankings.
Step 4
SEO Packages
We offer tailored SEO packages to suit your business. Every package comes with clear monthly reporting, keyword tracking, and competitor insights, so you always know the results we’re driving.
Step 5
Ongoing SEO Strategy
SEO isn’t a one-off. We continue refining your strategy, keeping pace with Google’s updates and your business goals, so your growth never stands still.
Does SEO actually work for home improvement companies?
SEO is one of the strongest lead generation channels for home improvement businesses but only when campaigns are built around how homeowners actually search. These answers cover timescales, keyword priorities, local search, measurement and how SEO works alongside paid advertising.
Talk to Us about SEO that delivers resultsHow long does SEO take for a home improvement company?
Most home improvement clients see measurable local visibility improvements within three to six months. Competitive national product terms take longer. The speed depends on your starting point, site quality and how saturated your local market is. Local search terms, which drive the majority of enquiries for trade installers typically move faster than broader category terms. Emerald Windows saw a 111% increase in leads from organic search within their first year.
What keywords should a home improvement company target?
Local intent terms carry the highest commercial value. Searches combining a product category with a location "window fitters Bristol" or "bathroom installers Manchester" consistently produce more enquiries than high-traffic terms with no buyer intent behind them. We start by mapping which specific terms your competitors rank for, where the gaps are and which searches in your service area generate actual enquiries.
Is local SEO different for home improvement companies?
Yes, significantly. Home improvement buyers nearly always want a local or regional installer. Local SEO focuses on Google Business Profile visibility, map pack rankings, location-specific landing pages and local citations all of which directly affect how many enquiries you receive from people in your service area. It requires a different approach from national or e-commerce SEO and should not be treated as an afterthought.
How do I know if SEO is working for my home improvement business?
The primary measure is leads generated from organic search, not rankings. We track enquiry form completions, calls and live chat interactions attributed to organic traffic each month. Rankings and organic traffic are reported as supporting indicators. If traffic is growing but enquiries are not, that signals a conversion issue on the site which we treat as part of the scope and address directly.
Can SEO and PPC work together for a home improvement company?
Yes, and for most home improvement companies they should. PPC generates immediate visibility for high-intent searches. SEO builds long-term organic presence at a lower cost per enquiry over time. Running both means you are visible at multiple points in the homeowner research process and are not fully dependent on paid budget alone if ad costs increase. We manage both channels in-house and align keyword targeting so they work together.
Latest SEO Case Studies
See how Purplex has helped clients improve their search rankings, increase organic leads, and grow online visibility. Our case studies highlight tailored SEO strategies from technical fixes and keyword optimisation to content creation and backlink building that deliver measurable results and long-term growth.
Newton Waterproofing Case Study – 54% Increase in Vetted Website Leads
Newton Waterproofing case study detailing how Purplex designed and delivered a 550-page website, combined with SEO, PR, and email marketing, to generate a 54% increase in vetted website leads and significantly boost organic traffic and brand recognition within a year.
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Plasloc Case Study
Plasloc case study detailing how Purplex delivered a full marketing overhaul, including a conversion-focused website, targeted SEO, PPC campaigns, PR, and social media, resulting in a 74% increase in leads, reduced cost per lead by 27%, and stronger brand visibility...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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111% increase in leads with new user focused website and SEO activity for Emerald
Emerald Windows and Doors case study outlining how Purplex delivered a complete website redesign centred on user experience, combined with a targeted SEO strategy, resulting in a 111% increase in leads, consistent year-on-year growth, and higher search visibility.
Learn more
Aquarian Cladding Systems
At Purplex, we worked with Aquarian Cladding Systems, a specialist supplier of external brick cladding, to overhaul their digital presence and boost industry visibility. By combining website design, SEO strategy, keyword research and PR campaigns, we helped Aquarian increase organic...
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
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How do we work?
We are as flexible as you need us to be. We can work on a one-off project, such as a new website or product launch, or become an extension of your business, partnering with your team to deliver long-term growth. Either way, you’ll have access to a highly experienced team and the worlds most advanced marketing technologies.
Get in touch and start your journey today!
