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Why This Service is Different for Home Improvement
A homeowner buying a new kitchen or replacement windows does not decide in one visit. They spend weeks comparing companies, reading reviews, looking at project photography and checking for trust signals before they contact anyone. Your website either supports that process or loses them to a competitor that does.
Most home improvement websites are built like brochures. They look presentable but they do not convert, no clear calls to action, weak mobile performance, slow load speeds and product galleries that give visitors no reason to stay. The result is traffic that bounces and a cost per enquiry that keeps rising.
We build home improvement websites around the specific decisions homeowners make before they enquire. That means product galleries with real project photography, quote request forms positioned where buyers are ready to use them, trust signals including accreditations, reviews and case studies placed at the right points in the page, and product configurators that let homeowners visualise windows, doors, kitchens or bathrooms before they commit.
Every site we build is also structured for SEO and PPC from day one, technically clean, fast and built with location-specific pages for businesses covering multiple areas. We write the content for over 90% of the websites we build, which means the copy is written by people who understand the home improvement market, not sourced from a brief.
What is Included
Bespoke design built around enquiry conversion No templates. Every site is designed around your product range, target audience and the buying behaviour specific to your sector. The measure is enquiries generated, not aesthetics alone.
Sector-specific UX and content structure Product galleries with project photography, before-and-after imagery, trust badge placement, financing information and quote request flows, all structured around the way homeowners evaluate home improvement companies.
Product visualisers and configurators For window, door, kitchen and bathroom companies, we integrate product visualiser tools that let homeowners see their choices in context. These increase engagement, reduce pre-sale uncertainty and improve conversion rates on high-ticket enquiries.
Mobile-first build The majority of home improvement searches happen on mobile. Every site is built mobile-first, tested across devices and optimised for Core Web Vitals because slow, clunky mobile experiences lose enquiries before a form is ever seen.
Technical SEO architecture built in Clean URL structures, fast load times, schema markup, location landing pages and crawlable site architecture, included as standard, not added later as an extra.
CRM and third-party integration We integrate with your CRM, enquiry management tools and any third-party platforms you use, including live chat, booking systems and finance calculators, so leads flow into your business without manual handling.
Copywriting included We write the content for over 90% of the websites we build. Our in-house team understands home improvement search behaviour, knows what homeowners need to see at each stage and writes copy that works for both SEO and conversion.
Hosting, SSL and ongoing support Managed hosting, daily back-ups, SSL certification and a range of support and update packages. Your site stays fast, secure and up to date after launch.
See what a conversion-focused home improvement website looks like.
If your current website is attracting visitors but not generating enquiries, the structure, content or user experience is costing you leads. We will assess it and show you what needs to change.
Purplex has built websites for home improvement businesses across the UK for over 20 years from single-trade installers to national window and door groups.
What should a home improvement company website do differently?
A home improvement website has to work harder than most. Homeowners spend weeks researching before they enquire, comparing multiple companies on the same device. These answers cover what separates a website that generates enquiries from one that just looks the part and what to prioritise when building or rebuilding.
Get a bespoke web design proposal todayHow long does it take to build a home improvement company website?
Most bespoke home improvement websites take between eight and sixteen weeks from briefing to launch, depending on the size of the site, the number of product categories and how quickly content and assets are signed off. We manage the full process design, development, copywriting and testing, so you are not coordinating multiple suppliers. Timelines are agreed upfront and tracked throughout.
What makes a home improvement website generate more enquiries?
The biggest factors are page speed, mobile performance, trust signals and the placement of enquiry forms. Homeowners comparing multiple companies will leave a slow or poorly structured site immediately. Beyond that, real project photography consistently outperforms stock imagery, reviews placed near calls to action increase form completions, and clear pricing indicators, even ranges, reduce the number of tyre-kickers and improve enquiry quality.
Should my home improvement company website have a product configurator?
For window, door, kitchen and bathroom companies, yes, if it is built well. A product visualiser or configurator reduces the gap between initial interest and a committed enquiry. Homeowners who have already configured a product or seen it in context are more likely to submit a quote request and more likely to convert once contacted. Poorly built configurators, however, slow sites down and frustrate users. We only integrate tools that are fast, mobile-friendly and genuinely useful to the buyer.
How important is mobile design for a home improvement company website?
It is the primary consideration. Most homeowners begin their research on a mobile device, searching for local companies, browsing project galleries and comparing options during evenings or weekends. A site that is not built mobile-first will lose those visitors before they reach an enquiry form. We build mobile-first as standard and test every site across a range of devices and screen sizes before launch.
Will Purplex write the content for my new website?
Yes, for the majority of pages. We write the content for over 90% of the websites we build. Our in-house team gets to know your business, your product range and your target audience before writing a word. For home improvement companies, that means copy written by people who understand how homeowners search, what they need to see before they enquire and how to structure pages for both search visibility and conversion.
The Purplex Design Process
Thanks to our experienced team of in-house web designers, we have a trusted web design process that work to build a credible online platform your business deserves.
Latest Web Design Case Studies
See how Purplex has designed and developed bespoke websites that focus on user experience, strong performance, and measurable results. From responsive designs and CRM integrations to SEO-driven copywriting and secure hosting, our case studies show how we help brands stand out online and convert visitors into customers.
Caldwell Hardware
When Caldwell Hardware asked us to support their global ambitions, we knew it needed more than a standard campaign. As a specialist hardware manufacturer for the window and door industry, they needed a strategy that combined international PR, brand development,...
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Almeda Facilities
At Purplex, we partnered with Almeda, a nationwide supplier of property and integrated facilities management, to boost brand awareness and accelerate growth. Using our full range of services, including PR, digital marketing, branding, web design and social media, we helped...
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Crittall Windows Rebrand Returns to Heritage Roots
At Purplex, we worked with Crittall Windows, the world’s best-known steel window manufacturer, to deliver a brand identity refresh that combined heritage with a bold new direction. Using our creative design and branding services, we developed a modern black and...
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DW Windows Digital Marketing Achieves 41% More Verified Leads in One Year
DW Windows digital marketing delivered outstanding results after partnering with Purplex. Through a tailored strategy combining local SEO, PPC optimisation, and a full website rebuild, the West Midlands-based installer achieved a 41% increase in verified website leads, a 132% boost...
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Newton Waterproofing Case Study – 54% Increase in Vetted Website Leads
Newton Waterproofing case study detailing how Purplex designed and delivered a 550-page website, combined with SEO, PR, and email marketing, to generate a 54% increase in vetted website leads and significantly boost organic traffic and brand recognition within a year.
Learn moreBrands We're Trusted By
What Our Customers Say
“They’re just a really nice team to work with – it’s like an extension of our own team. Or even, more so – it’s LIKE they’re our own team.”
What Our Customers Say
“Everyone that I’ve spoken to within Purplex has been really friendly, very helpful and they all have a great all-round knowledge of the industry – you’re not spending loads of time and effort having to train people.”
What Our Customers Say
“Purplex in my experience have done really good work in SEO, the increase in website visits, click throughs and eventual orders is up is about 50% up on last year, so the website is really, really working.”
What Our Customers Say
“It’s been an amazing transformation in terms of not only the growth of the business in terms of orders-in, but profitability as well.”
What Our Customers Say
“Dekko has grown from £6m to £25m over the last 12 years and we simply couldn’t have achieved it without Purplex. Our brand is well recognised and the exposure we get through the press, social media and online consistently puts us in front of good quality prospects.”
Kurt Greatrex
Managing Director, Dekko Window Systems
What Our Customers Say
“I use Purplex Marketing for my company’s PR, digital and creative requirements and have always found them to be diligent, proactive and efficient. They are open to learning in-depth about our products, have a good understanding of our industry and take on board feedback which makes it easy to work with them.”
Charlotte Hawkes
Head of Marketing, Edgetech
Get in touch
How do we work?
We are as flexible as you need us to be. We can work on a one-off project, such as a new website or product launch, or become an extension of your business, partnering with your team to deliver long-term growth. Either way, you’ll have access to a highly experienced team and the worlds most advanced marketing technologies.
Get in touch and start your journey today!
