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Purplex Digital team expands Analytics and SEO skills by undertaking industry training
- 18 May 2017|
- Digital Marketing|
- Posted by Martyn East
During the one-day-long Google Analytics training, the Purplex Digital team were able to improve their knowledge in advanced features of Google Analytics – such as event tracking, goal creation, real-time user behaviour and how to create customised reports and dashboards.
Digital Director at Purplex, Adi Day, commented: “The knowledge gained from the training day will help us maximise the full functionality of Google Analytics, helping us to understand the data better and implement changes to improve our ROI and reporting for our customers.”
Brighton SEO Annual Conference
Aside from the Google Analytics training, Purplex also sent a team of staff to Brighton on 7th April 2017 for the annual Brighton SEO conference, where like-minded fellow SEO professionals were able to connect and collaborate.
Digital Account Executive, Mackenzie Lomax, attended Brighton SEO for the first time and found the visit worthwhile and useful. He added, “Brighton SEO has made me aware of the importance of optimising a website with rich and unique content to push it up search engines. In my role as Digital Account Executive, I am in constant contact with clients, so all the information I learned at my first Brighton SEO will definitely be useful in my day-to-day job.
Want better reporting and stronger SEO results?
If you want clearer performance tracking and SEO work that ties back to leads, speak to our team. Use our contact page, email grow@purplexmarketing.com, or call 01934 808132. You can also explore our core services: Marketing Consultancy, Web Design, E-commerce, PR & Communications, SEO, PPC, Filming & Video Production, Social Media, Design & Branding, and LeadTracker.
You might like to read
If you’re interested in training, search, and how the team keeps skills current, these related posts are a good next step:
- Why we’re looking forward to BrightonSEO – What the team looks for at a leading SEO event, and why it matters for practical client work.
- Purplex digital team invited to Google HQ – A look at how close work with Google supports better decisions in search and measurement.
- Understanding Google’s latest update – A plain-English take on what algorithm changes can mean for rankings and visibility.
- A day in the life of the head of SEO, content and social – How strategy, content and reporting fit together day to day inside an agency team.
About the Author – Martyn East
As an SEO Executive at Purplex, I focus on Google Analytics training, lead reporting, technical SEO checks, and content improvements that help you understand what drives enquiries. I work closely with our team to turn data into clear actions you can measure.
Connect with me on LinkedIn or read more articles by
Martyn East.
This entry was posted in Digital Marketing, Lead Generation, PR, Purplex News
