Marketing a home improvement business can feel like just another job on an endless to-do list. Questions nag at you ‘Have you posted a blog lately?’ ‘Have you freshened up...
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Business growth is a bit like keeping work flowing on-site. If one part of the job slows, the whole project falls behind. You know the feeling. One delay knocks everything...
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Cold prospects in construction are a bit like houses on a new estate you have never worked on yet. You can see the plots. You know they will need trades....
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Every successful business growth model answers three questions: How do you get customers? How do you close the sale? And how do you keep them coming back? Running a building...
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AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...
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In today's competitive landscape, effective home improvement marketing is crucial for companies looking to stand out and attract new customers. Whether you're a small local contractor or a large national...
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Google Partner status gives our team direct access to Google’s latest tools, insights and advertising support. As part of this relationship, we were invited to attend a specialist training event at...
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Direct mail remains a vital part of the modern marketing mix, offering standout results in an increasingly digital world. In this article, Andrew Scott, founder and CEO of Purplex Marketing,...
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Digital Marketing Success: Four Proven Steps for 2025 Digital marketing success in 2025 is no longer about simply having an online presence. It’s about building a strategy that connects with...
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Drive traffic to your website with proven strategies that attract the right visitors, boost engagement, and help you turn clicks into customers. The more targeted visitors you attract, the more...
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Fenestration industry businesses are facing a reality that can no longer be ignored: the post-pandemic surge was a temporary spike, not a lasting shift. At Purplex, led by our founder...
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Lead Generation: Modern Strategies to Win More Business in 2025 Lead generation remains one of the most effective ways to grow your business if it’s done properly. In 2025, attracting...
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