Mastering the Basics: What is SEO and Why Does It Matter?

Mastering the Basics: What is SEO and Why Does It Matter?

SEO

Understanding SEO: A Comprehensive Guide to Boost Your Online Presence In today's digital age, establishing a strong online presence is vital for businesses and individuals alike. Search Engine Optimisation (SEO)...

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How To Market Your Building Products Like A Pro

How To Market Your Building Products Like A Pro

A Building products business can be very lucrative, but it takes a lot of hard work and dedication to grow and compete. If you're interested in starting or marketing a...

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94% year on year increase in Facebook leads for Purplex clients

94% year on year increase in Facebook leads for Purplex clients

Lead GenerationMarketing Strategy

Home improvement companies should not underestimate the importance of Facebook advertising in 2020. Here at Purplex we run Facebook advertising campaigns for home improvement companies across the UK and Ireland....

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What is Ecosia and the future of search engines?

What is Ecosia and the future of search engines?

Digital MarketingMarketing Strategy

Let's start with the facts, Google's market share in search engines is strong. Last month (January 2020) it held 87.5% of the search engine market share in the UK for...

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More power to your brand

More power to your brand

Marketing Strategy

Construction marketing expert and CEO of Purplex, Andrew Scott, discusses consolidation and the power of brand If ever there was a ‘pivotal year’ for business in recent times, then perhaps...

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The rising importance of social advertising

The rising importance of social advertising

Marketing Strategy

Over the last couple of years, we’ve seen the average time spent on social media apps rising by 45% since 2012. The main reason for this? Popular platforms, such as...

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Glass Industry Leaders Discuss How to Add More Value at Purplex Debate

Glass Industry Leaders Discuss How to Add More Value at Purplex Debate

EventsPurplex News

Purplex has hosted the first in a series of roundtable discussions aiming to tackle key issues affecting the glazing industry. The Purplex Debate, held on January 28th, was focused on...

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Are your potential customers choosing you?

Are your potential customers choosing you?

Marketing Strategy

It doesn’t matter where we look these days, whichever direction will result in an avalanche of choices and options available to us. It means that winning the ‘hearts and minds’...

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Have You Outgrown Your Current Marketing Agency?

Have You Outgrown Your Current Marketing Agency?

Purplex News

Andrew Scott, CEO of leading full-service marketing agency Purplex, discusses whether you have outgrown your current marketing agency.  Is it time for a change? We outgrow many things in our...

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Will political clarity open the consumer floodgates in 2020?

Will political clarity open the consumer floodgates in 2020?

Purplex News

Andrew Scott is the founder and CEO of leading full-service marketing agency Purplex. In this month's Glass and Glazing Products Magazine he discusses how a clearer political view will allow...

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