Building your brand helps people remember you when they need a trusted installer, supplier or contractor. Buyers have endless choices today, so they look for names that feel familiar and...
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Understanding SEO: A Comprehensive Guide to Boost Your Online Presence In today's digital age, establishing a strong online presence is vital for businesses and individuals alike. Search Engine Optimisation (SEO)...
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A Building products business can be very lucrative, but it takes a lot of hard work and dedication to grow and compete. If you're interested in starting or marketing a...
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Let's start with the facts, Google's market share in search engines is strong. Last month (January 2020) it held 87.5% of the search engine market share in the UK for...
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Construction marketing expert and CEO of Purplex, Andrew Scott, discusses consolidation and the power of brand If ever there was a ‘pivotal year’ for business in recent times, then perhaps...
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As digital marketing evolves, social advertising has become the cornerstone of successful online campaigns. The exponential growth in social advertising spend – reaching $84 billion globally by 2019 – reflects...
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Purplex has hosted the first in a series of roundtable discussions aiming to tackle key issues affecting the glazing industry. The Purplex Debate, held on January 28th, was focused on...
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Andrew Scott, CEO of leading full-service marketing agency Purplex, discusses whether you have outgrown your current marketing agency. Is it time for a change? We outgrow many things in our...
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Political clarity consumer confidence is beginning to recover following the Brexit outcome. With uncertainty reduced, consumers are more willing to spend and businesses are ready to invest in premises, equipment,...
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