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Business Taxation and the Fight to Stay Afloat
Business taxation pressures and rising costs are creating the perfect storm for UK companies. At Purplex, we sat down with our founder and MD, Andrew Scott, to discuss resilience, visibility, and why marketing matters more than ever.
Business taxation challenges are represented as a storm, with resilience driving growth.
Another month, another high-street casualty. Once-familiar names are vanishing: WH Smith, Wilko, Debenhams, Top Shop, Cath Kidston, Bistro Pierre. The list is extensive, and its impact is felt far beyond the retail sector.
Andrew Scott says: “With businesses falling and economic pressures mounting, resilience is key. Now is the time to hold your nerve, stay visible, and keep investing in growth.”
Business taxation and government pressure
The reality is that business taxation is taking a significant bite. Tax and NI increases have added to overheads at a time when confidence is already low. Andrew comments: “While it’s easy to blame the current Government, several factors, not least the pandemic, are at work. But Chancellor Rachel Reeves has done little to bolster confidence with her recent tax raids.”
In sectors such as construction and fenestration, we’ve seen too many businesses close despite promises of a housebuilding boom. The gap between government talk and market reality is widening.
A crossroads for business owners
Andrew reflects: “We’re in one of the toughest periods I can remember. There’s constant talk of ‘jam tomorrow’, yet that’s exactly where the jam will stay if we rely solely on our leaders to deliver.”
As business owners, we face stark choices: quit while ahead or continue investing in the hope of future growth. For us at Purplex, the answer is clear: cutting back visibility at the wrong time is a mistake.
Why cutting marketing is a risk
Andrew is direct: “Cutting marketing spend during downturns is disastrous. If your reputation is already good, why throw it away now? Marketing has a cost, but the cost of losing your business is far higher.”
That’s why we urge companies to protect their visibility. Scaling back on brand-building, lead generation, and customer communication at a time of crisis often accelerates decline rather than prevents it.
The role of Purplex
At Purplex, we’ve supported companies for more than 20 years. We understand the pain of downturns because we’ve been through them. And we know what works:
- Marketing strategy that protects long-term growth.
- Search engine optimisation (SEO) to keep brands visible online.
- Pay per click (PPC) campaigns that deliver measurable leads.
- Social media marketing to maintain customer trust.
Andrew summarises: “Business never sleeps. Entrepreneurs don’t give up easily, especially in adversity. Resilience, visibility, and investment are the keys to survival.”
Resilience above all
In conclusion, Andrew emphasises: “Resilience is the common thread of every successful entrepreneur from the corner shop to the tech billionaire. The journey from start-up to success is never smooth. It’s challenge, difficulty, and even failure that teach us to be better.”
Hang on in there. Things can, and will, get better.
Talk to us about business taxation pressures and growth marketing
If business taxation, rising costs, or tighter cashflow are hitting your plans, we can help you stay visible and keep leads coming in. Get a practical plan across marketing strategy, SEO, PPC, social media, and lead generation tailored to your market, including construction and fenestration.
- Free initial consultation on your marketing strategy
- Quick wins to protect the pipeline and reduce wasted spend
- Clear targets for traffic, enquiries, and revenue
Ready to talk? Call 01934 808132, email grow@purplexmarketing.com, or use our contact form.
Prefer a quick brief? Send a short summary and we’ll reply on the same working day.
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More practical guidance on brand visibility, strategy, and ROI during tougher trading conditions:
- Brand building confirmed as king of marketing for 2025 — why long-term brand activity supports demand when markets tighten.
- Marketing your way out of low growth — practical steps to protect and grow pipeline during slow periods.
- How to build a winning marketing strategy — set clear goals, budgets, and channels that fit your market.
- Proven marketing strategies for your construction company — sector-focused tactics that drive quality enquiries.
- Investing in marketing agency services — when to outsource and how to measure results.
- Understanding Google’s latest update — what changes mean for visibility and leads.
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