How to get the edge over other local businesses
Marketing StrategyPurplex NewsAre you one of the 76% that believe marketing has changed more in the past 2 years than it has over the last 50? If not, this could be the...
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Marketing Festival proves a hit at FIT!
EventsPurplex NewsIn many ways, it was the perfect festival experience – a top line-up on the main stage, great music, a chilled-out vibe, no mud and not a single rain cloud...
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Purplex announce seminar line-up for Marketing Festival
Purplex NewsThe eagerly anticipated Purplex seminar line-up has been announced for the Marketing Festival at The FIT Show. Located on stand R10, the Marketing Festival brings together two of the biggest...
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Brighton SEO 2019 rundown
Digital MarketingPurplex NewsBrighton SEO started as a humble get together at a pub where a few mates could talk SEO a few years ago. Fast forward to today, and the bi-annual event...
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The March 2019 Broad Core Algorithm Update
Digital MarketingWhat is the March 2019 Broad Core Update? Google’s most recent update – the imaginatively named March 2019 Broad Core Update – has been widely billed as a biggy. Writing...
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The importance of building a trusted brand in the age of information overload.
Purplex NewsBuilding a trusted brand is like fitting a window into a square opening. If the frame is out by a few millimetres, the problems show up later, not on day...
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Marketing Festival at the FIT Show
EventsThe Marketing Festival at the FIT Show brings three days of practical marketing seminars, expert insight and live demonstrations for business owners and marketing professionals. The impressive 120m² stand features...
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No Brexit Breakdown here – How to increase online customer loyalty in an unstable economy
Digital MarketingRunning a business can be challenging at the best of times. Economic instability and political turbulence can amplify the challenges facing your business. With the Brexit debate raging on, it’s...
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SEO Help; Why is local traffic not finding my site?
Digital MarketingHaving a well-designed and sophisticated website is impressive. But if it’s not ranking locally on search engines, then it’s just another website sitting amongst millions of others, meaning it’s not...
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Incorporating design into your marketing
Creative DesignMarketing StrategyOur CEO, Andrew Scott, discusses why design is a vital component of an effective marketing strategy – and why employing a professional design team makes perfect sense. Consumers are bombarded...
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Purplex senior board appointments strengthen leadership team
Purplex NewsPurplex senior board appointments have seen the business add a new Group Finance Director and a non-executive director as part of its ongoing growth strategy. Ernst Young (EY) trained chartered...
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The importance of direct mail in a digital world
Purplex NewsOur CEO, Andrew Scott discusses why direct mail is an important part of any marketing strategy. In this increasingly digital age, most marketers recognise the importance of connecting with customers...
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