Marketing does not stand still. In today’s fast-moving digital landscape, keeping pace with the latest marketing trends is essential for any business that wants to grow brand awareness, attract talent...
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Andrew Scott, founder and MD of Purplex Marketing, argues that often unwelcome ‘small jobs’ can be the start of lasting customer relationships and bigger business. As you’d expect from a...
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PR coverage is harder to win in 2025. Pitch volumes are up, journalist bandwidth is tighter, and inboxes are flooded with AI-generated copy. What still earns coverage is simple: original...
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Purplex Marketing launched into FIT Show 2025 with a space-themed stand that drew hundreds of visitors across three days. Held at Birmingham’s NEC from 29 April to 1 May, the...
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Lead Generation: Modern Strategies to Win More Business in 2025 Lead generation remains one of the most effective ways to grow your business if it’s done properly. In 2025, attracting...
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Business taxation pressures and rising costs are creating the perfect storm for UK companies. At Purplex, we sat down with our founder and MD, Andrew Scott, to discuss resilience, visibility,...
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The AI 2027 scenario is a bold, detailed forecast of how artificial general intelligence (AGI) could develop, dominate, and destabilise the world within just a few years. It’s a fictional account,...
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Facebook News Feed change in March 2025 saw the platform rely more heavily on AI-powered ranking to prioritise meaningful engagement. This move aligns with Meta’s global algorithm updates aimed at...
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Marketing strategy for construction companies in 2025 must be sharper, more data-led, and customer-focused than ever. With market competition rising and digital ad channels evolving fast, builders, suppliers and fenestration...
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What is PR in 2025? It’s a strategic tool for building trust and shaping perception in a digital-first world—essential alongside SEO, social media, and pay-per-click campaigns. While these digital tactics...
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We'd like to send our congratulations to several of our clients who have received prestigious recognition at the 2025 GGP Installer Awards. The awards ceremony, which honours excellence and innovation...
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At Purplex Marketing, we’ve appointed Sam Cross as our new Commercial Director as part of our ongoing growth plans. Sam has been with us for 16 years, most recently as...
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