AI in digital marketing is changing everything. Artificial Intelligence has arrived, and it’s transforming how businesses connect with customers, create content, and drive sales. The big question isn’t whether AI...
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Marketing today feels a bit like a factory floor. Everything's measured, tracked, and optimised. Data tells you which button got clicked, which email got opened, and which ad got the...
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Integrated marketing agencies work when everyone actually talks to each other Your web designer says one thing, your PR person suggests another, and your digital marketing agency seems to be...
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With the Autumn Budget fast approaching, Andrew Scott, Managing Director of Purplex Marketing, says marketing during economic uncertainty is not optional but a vital part of business survival. Andrew Scott,...
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Customer experience marketing for trade suppliers Customer experience marketing is like the way your fitters leave a home after an install. If they are tidy, clear and helpful, you get...
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Manufacturers and distributors across the UK and Europe face one common challenge: keeping their marketing consistent across multiple products, partners, and markets. Integrated marketing services bring every part of your...
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Have you ever wondered what a marketing agency actually does beyond the jargon and buzzwords? Many business owners assume it is simply about designing a flashy website or posting on...
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You’ve launched your website, polished every page and even written blog posts that would make Shakespeare nod in approval. Then you type your site into Google and… nothing. Not a...
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In business, perception is (almost) everything. One misjudged press release, one poorly timed social media post, and your carefully built brand image can take a nosedive into a very dark...
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All-inclusive home improvement isn’t a passing trend; it’s reshaping how the industry operates in 2025. As someone who has spent decades helping companies in construction and home improvement grow, I’ve...
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In today's competitive landscape, effective home improvement marketing is crucial for companies looking to stand out and attract new customers. Whether you're a small local contractor or a large national...
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Website SEO optimisation is the work you do so that a site earns better search results and more organic traffic. At Purplex, we mix technical fixes, keyword research, strong meta...
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